Cross-Channel ferry operator Brittany Ferries has reported a significant surge in British passengers during the first half of 2024, defying industry trends and pointing to renewed confidence in holiday travel.
The company recorded a remarkable 13% increase in UK-originating passengers compared to the same period last year, with total passenger numbers reaching 1.3 million across all routes between January and June.
Spanish Routes Lead the Charge
Routes to Spain have emerged as the standout performers, experiencing a substantial 19% growth in passenger numbers. This surge reflects British travellers' continued appetite for Mediterranean sunshine and cultural experiences.
The Portsmouth to Santander and Plymouth to Santander services have proven particularly popular, offering direct access to northern Spain's beautiful coastline and vibrant cities.
French Connections Remain Strong
While Spanish routes saw the highest growth, services to France maintained their strong performance with a solid 8% increase in passenger numbers. The traditional cross-Channel routes continue to attract holidaymakers seeking the diversity of French regions, from Brittany's rugged coastlines to Normandy's historic sites.
Economic Benefits and Future Outlook
The passenger increase represents more than just holiday numbers—it signals a positive trend for the UK travel sector and provides a welcome boost to regional economies around key ports including Portsmouth, Plymouth and Poole.
Industry analysts suggest several factors are driving this growth:
- Increased consumer confidence in overseas travel
- The convenience and reliability of ferry travel with vehicles
- Growing preference for more sustainable travel options
- Strong marketing of lesser-known Spanish destinations
With summer 2024 bookings continuing to show strength, Brittany Ferries appears well-positioned to maintain this positive momentum throughout the peak travel season.
