Deliveroo is rolling out a major change for customers in London with the launch of a new service. The delivery and takeaway giant is introducing a feature that allows customers to book restaurant reservations directly through its platform.
Deliveroo Reservations Launch
The initiative, named Deliveroo Reservations, is scheduled to launch initially in London this Thursday. Customers will gain the ability to secure tables at a range of prominent London eateries, including Dishoom, Dove, Hide, Kricket, Barrafina, and Kolae.
The move from Deliveroo, which also serves Birmingham and other UK towns and cities, marks a strategic shift for the company, which was acquired by US-based DoorDash for £2.9 billion last year.
Integration with SevenRooms
The new reservation system integrates technology from SevenRooms, a restaurant booking platform that DoorDash also purchased for approximately £900 million. Suzy McClintock, vice president for consumer and new verticals at Deliveroo, commented: "This launch is about supporting restaurants to grow in new ways. Whether it's a Deliveroo order or a reservation in store, we want to drive discovery, demand and revenue across every channel."
She added: "By fully integrating SevenRooms into the Deliveroo app, we're giving restaurants access to new customers and giving diners an easier way to discover and book some of London's best tables – all in one place."
Joel Montaniel, vice president and co-founder of SevenRooms, said: "Bringing reservations into the Deliveroo app gives London restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants."
Future Expansion
The development follows DoorDash's introduction of restaurant bookings on its US platform towards the end of last year. The initiative forms part of Deliveroo's broader strategy to diversify beyond its primary takeaway delivery business in the UK to boost growth. While the feature is launching initially for London restaurants, Deliveroo has confirmed plans to extend the service throughout the UK later this year.
