Major £10 Million Investment Transforms Two Popular East Coast Holiday Parks
Parkdean Resorts, a leading operator of seaside holiday destinations, has announced the completion of a substantial £10 million refurbishment project at two of its key east coast resorts. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth are set to reopen in time for the Easter holiday period, following extensive upgrades designed to enhance the family holiday experience.
New Attractions and Enhanced Facilities for All Ages
The revamp introduces a variety of new attractions aimed at catering to guests of all ages. Highlights include the Hat Tricks Sports Bar, a versatile venue suitable for both adults and children, and Fairground Golf, offering a fun twist on traditional mini-golf. Adventure seekers can enjoy immersive Bear Grylls escape rooms, off-road ranger driving tracks, and upgraded high and low ropes courses.
For younger visitors, the parks have refreshed indoor soft play areas and outdoor adventure zones, specifically redesigned with children under five in mind. These new features complement existing amenities such as swimming pools and daily entertainment programs, ensuring a well-rounded holiday experience.
All-Inclusive Options and Accommodation Upgrades
In addition to the new attractions, Parkdean Resorts has launched an all-inclusive upgrade option at both parks. Prices for a four-night all-inclusive stay start from £25 per adult and £10 per child per day, which includes three meals daily and unlimited soft drinks, featuring Costa Coffee beverages. Accommodation options, including caravan holidays, begin at £112, depending on the resort and selected arrival dates, with bookings now open for the upcoming season.
Executive Insights on the Transformation
Steve Richards, CEO of Parkdean Resorts, commented on the investment, stating, "Following a multi-million-pound investment, we are delighted to reopen a bigger and better Vauxhall and Highfield Grange at the end of March. We’ve listened closely to what our guests and families want and introduced a host of new experiences from Golf and Bear Grylls Adventure escape rooms to reimagined play areas. We have also upgraded accommodation and significantly enhanced the food and drink options. This transformation means there’s now even more for families and guests of all ages to enjoy."
The refurbishment also includes new dining areas and expanded food and drink offerings, further elevating the overall guest experience. Parkdean Resorts emphasizes that these enhancements are part of a broader strategy to provide affordable, family-friendly holidays with increased value and entertainment options.
