TUI has launched a new budget holiday brand, Sundeals, offering summer breaks to Spain, Greece, and Turkey from as little as £234 per person. The new brand, part of the TUI Group, features over 100 destinations and more than 20,000 hotels, with package deals that include flights from various airlines, not just TUI.
What is Sundeals?
Sundeals is a separate entity from the main TUI brand, designed for travellers who enjoy researching and comparing holiday options but want a simpler booking process. According to TUI, the brand aims to help customers feel confident they're getting the best value for their budget.
The launch comes with a simple booking tool, but there are plans to introduce smart features and savings insights over time to help customers maximise their budget.
Example Deals from Sundeals
Initial offers on the Sundeals website include tempting prices for summer 2026:
- Marrakech from £99pp in September, departing from Liverpool
- Tenerife from £234pp in August, departing from Bournemouth
- Turkey from £290pp in August, departing from Edinburgh
- Lanzarote from £272pp in August, departing from London Stansted
These prices are subject to availability and may vary, but they represent significant savings for popular destinations.
Why Sundeals?
Kevin Nelson, Managing Director for Sundeals, explained the motivation behind the brand: "We know there is a large group of travellers who genuinely enjoy researching and planning their holidays. They're confident, digitally savvy and like the feeling of finding a holiday, and deal, that's right for them."
He added: "But these travellers told us that they're tired of spending hours going round in circles trying to compare options and work out whether they've truly found the right trip – a feeling that we're calling Bookers Burnout. Sundeals has been designed specifically for these savvy deal hunters, helping them cut through the holiday clutter and make decisions with greater confidence."
More Summer Deals
For those seeking even more budget-friendly options, other providers are also offering discounts. easyJet Holidays still has free child places available on many breaks, while Lastminute.com is offering up to £200 off last-minute holidays. These deals complement Sundeals' launch, giving travellers a wide range of choices.
With the summer season in full swing, Sundeals aims to simplify the booking process for budget-conscious holidaymakers, offering a curated selection of deals across popular European hotspots.
