KP Snacks Announces Closure of Tyrrells Crisps Factory in Staffordshire
KP Snacks has revealed plans to close a Tyrrells crisps factory located in Uttoxeter, Staffordshire, attributing the decision to a sustained decline in demand for the specific product line. The company cited the loss of key export volumes as a contributing factor, leading to the proposed shutdown of the production site.
Impact on Jobs and Production
The closure puts jobs at risk, with KP Snacks stating that no final decisions have been made yet. The company is currently in a consultation process with employees at the Uttoxeter site, offering support during this uncertain period. KP Snacks emphasized that it will explore all possible avenues to reduce or avoid redundancies should the proposal move forward.
Importantly, the company clarified that other Tyrrells potato crisp ranges are not affected by this decision and continue to perform strongly in the market. This move specifically targets the vegetable crisps product line, which has seen a notable drop in consumer interest.
Consumer Reactions and Market Context
Online reviews from fans highlight mixed opinions about the vegetable crisps. One enthusiast praised the product, calling them so tasty and a great value option that complements meals, even joking about counting them toward daily vegetable intake. However, another customer expressed disappointment, noting that bulk purchases on platforms like Amazon were not as cost-effective as expected, with prices being higher than in physical stores.
A third review appreciated the crisps as a tasty alternative to traditional potato crisps, enjoying the blend of sweetness and earthy flavors from root vegetables. Despite these positive notes, the overall decline in demand has prompted KP Snacks to take this significant step, reflecting broader market trends and challenges in the snack industry.
