Beauty Enthusiasts Embrace Lightweight Formulas
As temperatures rise, beauty fans are swapping heavy foundations for lighter alternatives. According to industry experts, sales of tinted moisturisers and lightweight foundations have surged by 30% compared to last summer. Beauty retailers report that customers are prioritising products that offer coverage without the heavy feel.
Top Products for Summer Glow
Among the most sought-after items are the NARS Pure Radiant Tinted Moisturiser, which provides SPF 30 and a dewy finish. Another favourite is the Glossier Perfecting Skin Tint, known for its sheer coverage. Setting sprays like the Urban Decay All Nighter are also popular for keeping makeup in place despite humidity.
Expert Tips for Hot Weather Makeup
Makeup artist Sarah Johnson advises: "In hot weather, less is more. Focus on skin prep and use lightweight products that allow your skin to breathe." She recommends using a mattifying primer and a light dusting of translucent powder to control shine.
Impact on Local Beauty Industry
Birmingham-based beauty stores have noted increased footfall as customers seek out these products. A spokesperson for a local cosmetics shop said: "We've seen a 20% rise in sales of lightweight foundations and setting sprays this month alone." This trend is expected to continue as the heatwave persists.
