If you're heading into Birmingham city centre for some last-minute Christmas shopping, you'll find a host of exciting new options waiting for you. The Bullring shopping centre has welcomed a significant number of new stores throughout 2025, offering a fresh range of gifts across beauty, fashion, homeware, and more.
A Diverse Range of New Retailers
The new openings cater to a wide variety of tastes and needs. Shoppers can now explore Japanese streetwear at Uniqlo, which launched on Thursday, October 16. For music fans, Artist Vault opened in November, selling official band merchandise and collectibles in the former Oasis pop-up space.
Wellness and gifting are also well-covered. The Mindful Living Co is a luxury wellness pop-up for the festive season, selling unique items like smudge sticks and beads. Right next door, the Yankee Candle pop-up offers festive fragrances. American body care giant Bath and Body Works has also made a splash, drawing big crowds since its Halloween opening.
Beauty, Kitchenware, and Sweet Treats
Beauty enthusiasts have several new destinations. Space NK opened on August 14 in the former AllSaints unit, offering premium makeup, skincare, and fragrance. Meanwhile, Selfridges has unveiled a massively expanded Beauty Hall, which opened in November and is now the largest outside London, featuring brands like Victoria Beckham Beauty.
For the home, kitchenware specialist ProCook opened on October 10 in the old Morphe store. If you need a sweet break, Haute Dolci launched a new Dolci Mono kiosk on Saturday, December 13 on the lower mall outside Selfridges.
Sport, Fashion, and Major Upgrades
Sports fans have not been forgotten. Aston Villa opened a major megastore and museum in the Bullring on Thursday, May 22, replacing the former JD Sports. While FootLocker isn't a new arrival, it underwent a major transformation in 2025, moving to the old New Look unit to become the biggest FootLocker in Britain.
Fashion and accessories updates include Moss Bros, which returned to the city centre over the summer, replacing Yours Clothing. Jewellery retailer Mays also secured a permanent spot in February, moving from its previous kiosk into the unit once occupied by Endura Roses. Other notable additions include the lifestyle brand Miniso, which opened a second Bullring store on Friday, October 10.
With this diverse mix of new stores, Birmingham's Bullring has significantly enhanced its offering just in time for the festive rush, providing plenty of inspiration for those final gift purchases.
