Aldi, the prominent UK supermarket chain, is reintroducing its highly popular voucher initiative for families in 2026, providing selected customers with complimentary £100 vouchers every single week throughout the year. This generous scheme, known as the Mamia New Parent Fund, aims to offer substantial financial assistance to new parents during a period that can often bring unexpected expenses.
Details of the Weekly Voucher Initiative
Under this programme, one fortunate family will be chosen each week to receive a £100 voucher, which can be redeemed at any Aldi store across the United Kingdom. Over the course of the entire year, a total of 52 vouchers will be distributed, amounting to an impressive £5,200 in total support. Each voucher is valid for purchasing any products available in Aldi stores, with the exception of Stage 1 First Infant Milk, which cannot be bought using the voucher.
Entry Requirements and Selection Process
To participate in the prize draw, interested individuals must send an email to mamiaparentfund@aldi.co.uk. This email should include their full name, country of residence, email address, and a photograph of a receipt showing a Mamia purchase made at a UK Aldi store. It is crucial that the receipt is dated within the seven days prior to the entry submission. Entries will be accepted from 00:01 UK time on 23 January 2026 until 23:59 UK time on 23 January 2027.
Independent judges will randomly select one winner every seven days from the valid entries received during the preceding week. The prize, a digital £100 voucher, will be sent directly to the email address used for entering the draw, ensuring a seamless and convenient process for the recipients.
Executive Insight and Programme Rationale
Julie Ashfield, the chief commercial officer at Aldi UK, emphasised the significance of this initiative. She stated, "We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year's Fund showed us just how much parents value this support, with thousands applying. That's why we're bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials."
This revival of the voucher scheme follows a successful previous iteration, which garnered thousands of applications, highlighting the substantial demand for such support among new parents. Aldi's commitment to aiding families aligns with broader efforts to address financial pressures faced by households, particularly in the context of rising living costs.
The Mamia New Parent Fund not only provides tangible financial relief but also reinforces Aldi's reputation as a community-focused retailer dedicated to supporting its customers beyond mere transactions. By targeting new parents, the scheme addresses a specific demographic that often encounters significant budgetary strains, thereby fostering loyalty and positive engagement within the community.
