Asda has confirmed the full list of 12 locations set to receive standalone George stores across the UK, with four already open and a fifth opening next week. The upcoming branch in Maidstone, Kent, marks the first George store to open in the South of England.
Openings So Far
The stores already open include Leeds Crown Retail Park (opened April 2025), Hull Anlaby Retail Park (October 2025), Peterborough Brotherhood Shopping Park (March 2026), and Lincoln Valentine Retail Park (May 2026). The fifth store, in Maidstone, is scheduled to open on Thursday, June 11.
Full List of Locations
The confirmed locations for standalone George stores are:
- Leeds Crown Retail Park
- Hull Anlaby Retail Park
- Peterborough Brotherhood Shopping Park
- Lincoln Valentine Retail Park
- Maidstone (Kent)
- Rotherham Parkgate
- Tottenham Hale
- Barnsley Cortonwood
- Dartford Prospect Place
- Glasgow Fort
- Chester Broughton
- Oldham Elk Mill
Executive Comments
Liz Evans, Asda chief commercial officer for George and retail stores, said at the time of the Leeds opening: "Our Asda Living stores have been incredibly successful in showcasing the best of our non-food offering conveniently under one roof, creating a seamless shopping experience that continues to meet – and exceed – the needs of today’s shopper." She added: "The George brand is deeply woven into our heritage and our customers have a strong connection with it as a trusted name known for delivering both quality and value. We believe this new approach along with our focus on value, quality, and standout hero categories will continue to differentiate us in the market and we look forward to hearing what our customers think."
In February, Evans commented on the Peterborough opening: "Peterborough marks a key milestone in our roll-out of stand-alone George stores across the UK. The success of our first concept stores shows the huge potential to make George a destination brand in its own right. This new format lets us showcase a bigger, more inspiring range in a modern, easy-to-shop environment, and Peterborough, with its loyal customers and strong demand, was the natural choice for this next phase."
