Shoppers across the UK are making a beeline for Asda stores to snap up a classic Christmas staple that has been dramatically reduced in price. The supermarket giant has cut the cost of its large 685g Quality Street refill bags from £5 to just £4, creating a rush of customers eager to stock up before the big day.
The Sweet Price War: How Asda Stacks Up
This aggressive pricing move puts Asda firmly ahead of its main rivals in the festive confectionery battle. While Tesco offers a 550g tub for £3.95 with a Clubcard and Aldi has matched that price point, the maths reveals a clear winner for cost-conscious consumers. The Tesco and Aldi deals work out at approximately 71.8p per 100g.
In contrast, Asda's hefty £4 refill bag comes in at a remarkably low 58.4p per 100g. This significant difference makes it the mathematically superior choice for families and hosts looking to fill bowls and tins without breaking the bank.
What's Inside the Bargain Bag?
The refill pack contains all the beloved, individually wrapped chocolates that have defined British Christmases for generations. Asda highlights that the assortment includes the iconic Green Triangle and The Purple One, alongside toffees, fruit cremés, and other milk and dark chocolates.
The retailer emphasises the product's credentials, noting it is the first twistwrap brand to use recyclable paper wrappers in the UK and Ireland and contains no artificial colours, flavours, or preservatives. "When you bring home our famous individually wrapped chocolates, nobody will be able to wait to dig through and find their favourite," Asda's description promises, framing the sweets as central to creating treasured family moments.
A Wider Trend for Chocolate Lovers
This supermarket price cut follows another innovative offering for Quality Street fans earlier in the season. John Lewis introduced a refill station where customers could top up their old iconic tins for £15 per fill. On average, this provided around 1.162kg of chocolates, equating to roughly £1.29 per 100g—a premium option compared to the current supermarket deals.
Asda's £4 promotion, available in the lead-up to December 25th, represents the most accessible and value-driven way for households to secure this festive essential. With the price reduction making headlines, shoppers are advised to move quickly to ensure they don't miss out on this sweet Christmas bargain.
