Bullring Welcomes Astrid & Miyu: Korean Jewellery Brand Opens in Selfridges
A new store has just opened in Bullring, Birmingham, in response to strong customer demand, bringing a popular Korean jewellery brand to the city's premier shopping destination. Astrid & Miyu is now operating on level four within Selfridges, offering shoppers a unique and innovative retail experience.
Innovative Jewellery and Services
Astrid & Miyu is best known for its signature ear stacks, which involve multiple earrings worn across several piercings in one or both ears. The brand is celebrated for its cutting-edge design methods and forward-thinking approach to jewellery retail.
The new store provides a range of exclusive services, including:
- 3D printing for custom jewellery pieces
- Permanent jewellery welding for durable, clasp-free designs
- In-house styling consultations to help customers create personalised looks
- Digital styling sessions for virtual advice and inspiration
Popular Products and Pricing
Shoppers can explore a variety of trending items at the Astrid & Miyu store, with prices designed to cater to different budgets. Some of the highlighted products include:
- Navette Crystal Climber Stud Earrings for £65
- Tennis Chain Bracelets for £90
- Gold Hoop Earrings for £60
- Triple Cubic Zirconia Stud Earrings for £45
For those seeking a more luxurious option, the store also features an Infinite rhodium-plated sterling-silver and freshwater-pearl lariat necklace priced at £260.
Customer Excitement and Brand Background
A spokesman for Bullring expressed enthusiasm about the new addition, stating, "One of the brands you guys requested the most is now available at Bullring. You can now find Astrid & Miyu at Selfridges, Bullring - Level 4."
Shoppers have already shared their excitement on social media, with one customer tagging a friend and remarking, "town is calling," while another simply posted, "Yay!" A third added humorously, "Another bracelet?" reflecting the brand's appeal.
Founded in 2012 by Seoul-born Connie Nam, Astrid & Miyu draws inspiration from Nam's mother and her love of travel. The brand has grown to become internationally celebrated, recognised as more than just a jewellery brand due to its innovative services and community-focused approach.
Additional Offerings
Beyond jewellery, the store offers tattoos, piercings, and engraving services, making it a one-stop shop for personal adornment. A standout feature is the permanent jewellery collection, which includes clasp-free, custom-fitted bracelets, rings, and anklets designed for 24/7 wear, ensuring both style and durability.
This opening aligns with Bullring's commitment to enhancing the shopping experience by introducing sought-after brands and unique retail concepts to Birmingham.
