The post-Christmas sales are in full swing, and high street pharmacy giant Boots is offering significant discounts on premium beauty products. As part of its extensive Boxing Day sale, the retailer has dramatically reduced the price of several coveted mascaras from luxury brands, making high-end lashes more accessible than ever.
Luxury Lashes for Less
Boots has strategically included a selection of top-tier mascaras in its promotional event, with all featured products now priced under £20. The discounted items come from prestigious brands including Lancôme, MAC, and Fenty Beauty. For those seeking an even more dramatic lash effect, the sale also features a range of premium lash lifting products, with prices sitting between £20 and £30.
This offer forms part of Boots' wider Big Boxing Day sale, which encompasses perfumes, skincare, Christmas gift sets, and even baby clothing, with many items discounted by up to 50 per cent. The sale presents a prime opportunity for beauty enthusiasts to stock up on affordable makeup staples.
Top Mascara Picks in the Sale
Among the standout deals is the Lancôme Lash Idôle Flutter Extension Mascara. Originally £14, it is now available for just £11.20. The product promises fluttery, super-long lashes that last up to 24 hours, thanks to a super precise brush with 480 ultra-thin micro bristles. Its popularity is confirmed by shopper reviews, including one from a former make-up artist who praised its smooth, clump-free application and long-lasting wear.
Next is the Fenty Beauty Hella Thicc Volumizing Mascara, reduced from £20 to £16. This mascara is designed to deliver irresistibly thick and lifted lashes. Customers have echoed this claim in five-star reviews, with one noting it gives lashes a noticeable "pop" and a natural, lash-extension-like effect.
Finally, the MAC Magic Extension Mascara has been cut from £22 to £18.70. A go-to for many makeup lovers, an impressive 94 per cent of users reported their lashes looked longer, fuller, and lifted. One enthusiastic reviewer described the effect as akin to wearing false lashes, calling it MAC's best mascara to date. A minor critique noted that three to four layers were needed for some to achieve maximum length.
A Broader Beauty Bonanza
While the mascara deals are particularly compelling, they represent just one facet of Boots' extensive post-Christmas reductions. The retailer's strategy to include premium cosmetics at high-street prices is a clear draw for consumers looking to indulge in luxury beauty without the typical luxury price tag. The sale, which launched on Boxing Day, offers a final chance to snap up high-quality products at a significant saving as the year draws to a close.
