Bullring Experiences Double Retail Exit as Adjacent Units Close
Birmingham's prominent Bullring shopping centre has witnessed the closure of two neighbouring retail units, marking a significant shift in its commercial landscape. The departures occur side-by-side, creating a notable void within one of the city's busiest shopping destinations.
Confirmed Closures of SDMN and Three Stores
The retail store operated by popular YouTube collective The Sidemen, known as SDMN, has ceased trading after approximately fifteen months of operation on the lower ground floor. Simultaneously, the adjacent Three mobile phone store has also shuttered its Bullring premises.
While SDMN appears to have completely withdrawn from Birmingham's retail scene, Three maintains a continued presence within the city through its established High Street location. This dual closure represents a substantial change for shoppers accustomed to these brands within the Bullring environment.
Future Prospects and Redevelopment Potential
In an official statement provided to BirminghamLive, Bullring management confirmed that "a flurry" of new retail openings are anticipated in the near future. Given the shopping centre's historical pattern of consolidating multiple smaller units into larger retail spaces, there exists strong potential for the former SDMN and Three premises to be transformed into a single, expansive store for an incoming brand.
The Bullring has demonstrated previous success with such reconfigurations, suggesting strategic redevelopment could be underway for this newly vacated retail space.
Shopper Sentiment and Anticipated Arrivals
Recent customer feedback has highlighted widespread desire for specific retail additions to the Bullring. Among the most frequently requested brands are:
- Anthropologie for homeware and fashion
- Wendy's fast food restaurant
- The return of Disney Store and New Look
- Discount retailers including Home Bargains, Savers, The Range, and B&M
- Plus-size fashion specialists Evans and Yours
This public sentiment provides valuable insight into consumer preferences as Bullring management considers future tenant acquisitions.
Imminent Opening and Major Returns Scheduled
The retail evolution continues with SushiDog preparing to launch a new kiosk on the upper floor, occupying the space previously held by Muffin Break which closed in late 2025. This upcoming opening demonstrates the centre's ongoing commitment to refreshing its retail offering.
Furthermore, several significant openings are already scheduled for the current year, with Victoria's Secret representing one of the most anticipated returns. The brand's reappearance in Birmingham's city centre, after a two-year absence from its former location now occupied by Sephora, is expected to generate considerable excitement among loyal customers.
The Bullring's management remains focused on revitalising the retail mix, with these closures creating opportunities for new brands to establish themselves within one of the Midlands' premier shopping destinations.
