The beauty aisles at Boots have a exciting new arrival just in time for the new year. Professional hair tool brand Clara has made its UK debut, and to celebrate, the high street retailer is offering substantial discounts across its initial range.
First Impressions: A Standout Hot Brush
One product generating significant buzz is the Clara Anti Frizz Ionic Slim Hot Brush. Originally priced at £150, it is now available for £100 as part of a 'Save 1/3rd' promotion at Boots. Early testing indicates this tool delivers performance that rivals more expensive competitors.
Unlike many bulkier alternatives, this hot brush features a slender, easy-to-manoeuvre barrel. This design makes it equally effective on shorter hair and fringes as it is on long locks. Users report a smooth, blow-dry finish without the unwanted heaviness or tight curls some hot brushes can create.
The Technology Behind the Shine
The secret to its performance lies in its ionic technology. This system works by breaking down water molecules on the hair faster than conventional tools, leading to noticeably sleeker results in a single pass. It is said to be particularly impressive on hair types that are naturally prone to frizz or dryness.
The brush offers three adjustable heat settings ranging from 180°C to 220°C, allowing for customised styling based on hair type. A rotating barrel helps to create soft bends and movement, avoiding a harsh, poker-straight look. A built-in safety layer provides protection against heat damage, making it a versatile and safe addition to any styling routine.
Beyond the Brush: Curlers, Straighteners & Dryers
Clara's philosophy is to simplify hair routines, and the launch collection extends beyond the hot brush. Other tools already garnering positive reviews include the Clara Oil Coated Protective Auto Curler, reduced from £140 to £93.80. This automatic curler uses a ceramic oil-coated chamber to protect hair while aiming for salon-style curls without burns or tangles.
For those seeking sleek styles, the Clara Anti Frizz Platinum Ionic Straightener is now £80.70, down from £120. It incorporates advanced cold air technology and an ionic anti-frizz system. Featuring platinum-coated plates, it promises smooth roots and shiny, long-lasting results. One Boots online reviewer praised how quickly it heats up and leaves hair sleek without dryness.
The range is rounded out by two more discounted tools: the Clara Hot Brush 2-in-1 Dryer & Thermal Styling Brush at £60.30 (was £90) and the Clara Ionic Shine Boost Power Blow Dryer for £93.80 (was £140). The latter is a lightweight, 2000-watt ionic dryer built with modern technology for faster drying and smoother styling.
The launch, marked by these substantial Boots discounts, presents a compelling opportunity for UK consumers to upgrade their styling kits. Based on initial feedback, Clara's tools appear to offer high-end features and results at a more accessible price point, making the brand one to watch in the competitive haircare market.
