The Co-operative has unveiled a groundbreaking initiative that introduces exclusive member pricing on the Just Eat app, a move described as a "UK retailer first." This innovative scheme, which commences this Friday, offers significant discounts of up to 37 percent on everyday grocery items for Co-op members.
Exclusive Savings for Co-op Members
Available at Co-op branches across Birmingham, this new feature allows members to access special prices when ordering through Just Eat. Shoppers can enjoy substantial savings on essential products, including a wholemeal farmhouse loaf for 89p, baked beans for 40p, milk for 85p, eggs for £1.55, and a pack of six salad tomatoes for 99p.
How to Access the Discounts
To take advantage of these exclusive member prices, customers must link their Co-op membership number while placing orders through the Just Eat app. This integration ensures that members receive personalized discounts directly on their grocery purchases, enhancing the convenience of online shopping.
A Strategic Move in a Competitive Market
The Co-op, which competes with major retailers such as Aldi, Lidl, Asda, Morrisons, Tesco, Sainsbury's, and Marks & Spencer, aims to strengthen its position by leveraging its membership model. This initiative is part of a broader strategy to deliver value and quality to both members and general customers.
Leadership Perspectives
Gary Kisby, Co-op’s Commerce Trading Director, emphasized the company's commitment to innovation. "We continually work to create new ways to deliver quality and value to our members and customers – it is a cornerstone of our online convenience approach," he stated. "As a co-operative, our membership makes us different. We are committed to offering great value, deals and promotions for everyone to enjoy, while providing additional savings to those who own our business: our members."
Caroline Bates, Just Eat's Grocery & Retail Director, highlighted the growing demand for grocery delivery services. "More and more people are turning to Just Eat for their everyday grocery needs, whether it’s a quick midweek top-up or that last missing ingredient for a special meal," she explained. "We want grocery shopping on Just Eat to feel easy, rewarding and offer great value. Customers have told us that access to member pricing really matters, so we’re delighted to be delivering this with Co-op, helping people save on everyday essentials."
Enhanced Value for Customers
In addition to the new member pricing, Just Eat continues to offer popular deals such as Half Price Wednesdays and recent savings of up to 60 percent on fresh fruit and vegetables. This combined approach ensures that customers receive optimal value, making grocery shopping more affordable and accessible.
This launch represents a significant step in the evolution of online grocery retail, blending convenience with exclusive benefits for Co-op members. As the initiative rolls out, it is expected to attract more shoppers seeking cost-effective solutions for their daily needs.
