A well-known High Street chemist in Dudley is preparing to close its doors permanently, making way for a new budget retailer to take its place.
End of an Era for High Street Store
The Superdrug branch at 38A High Street in Dudley will cease trading on Saturday, January 31. The store has served shoppers in the town for many years but is now set for a significant transformation.
An official announcement was made via the store's TikTok account, which has now been rebranded under the new operator's name. The post confirmed the closure date and revealed the site's future.
New Budget Giant Moves In
The premises will not remain empty for long. It is scheduled to reopen as a Savers store on Wednesday, February 12. In the social media announcement, the store sought to reassure customers, stating: "We can't wait to welcome you all to our new store, but with the same friendly faces you all know and love."
This direct confirmation that the entire team is transferring has addressed a key concern for both staff and regular patrons.
Customer Reaction and Brand Connection
The news prompted a mixed response from the local community on social media. Some shoppers expressed disappointment, preferring the Superdrug brand, while others welcomed the arrival of Savers, noting its reputation for lower prices. One user pointed out the close corporate link between the two chains, commenting, "Superdrug = Savers."
This observation is factually correct. Both Superdrug and Savers are sister companies, owned by the same parent group, A.S. Watson. This corporate relationship explains the seamless transition of staff and the location. It is not an isolated case; a similar conversion from Superdrug to Savers occurred in Bermondsey's Blue back in 2020.
The change represents a strategic shift for the prime retail unit on Dudley's High Street, swapping a mainstream health and beauty retailer for a prominent value-focused alternative. The move highlights the ongoing evolution of the UK's town centres as brands adapt to changing consumer budgets and shopping habits.
