Homeware giant Dunelm has launched a significant price reduction on one of its most beloved products, just in time for the new year. The retailer's end-of-year sale now features a 20% discount on the popular Jewel Shaggy Rug, making it a prime pick for shoppers looking to refresh their interiors for 2026.
A Luxurious Deal for Cosy Homes
The Jewel Shaggy Rug, a consistent best-seller with over 2,000 customer reviews, has seen its price drop. It is now available from £24 to £429, reduced from its previous range of £30 to £429. This long-pile rug is celebrated for its deep, plush texture, which adds both warmth and a touch of elegance to living spaces, making it an ideal choice for the winter months.
The rug comes in an extensive array of colours to suit any decor scheme. Options range from versatile neutrals like various nudes and greys to more vibrant statement shades including green, red, and purple. Sizes are equally varied, catering to different room layouts from a compact 60cm x 110cm right up to a substantial 240cm x 340cm.
What Shoppers Are Saying
Customer feedback for the Jewel Shaggy Rug is overwhelmingly positive, with many highlighting its quality and aesthetic appeal. One reviewer described it as having a "beautiful rich colour and soft, shaggy texture," noting it was the perfect size for their room. Another customer enthused, "Absolutely beautiful colour and softness make my room cosy and comfortable, just love it."
Further praise centred on the rug's luxurious feel. A satisfied buyer stated, "Good quality rug, looks beautiful, thick and luxurious," while another called it "Excellent... very thick, chunky almost, soft feeling." Several also mentioned a pleasing shimmer effect when viewed from different angles.
However, a small number of reviews pointed to a minor issue, with some customers noting they had difficulty getting the rug to lie completely flat initially. One explained they had hoped for a heavier weight to prevent ruching in high-traffic areas.
Wider Homeware Sale Opportunities
Dunelm's end-of-year promotion features hundreds of reductions across its homeware and furniture ranges. For those seeking alternative styles, other retailers are also offering seasonal deals. For instance, Wayfair has discounted its Carty Oriental Area Rug, now starting from £38.99, and Rugs Direct has 20% off a California 640 Grey Rug, priced from £56.99.
Nevertheless, the Dunelm Jewel Shaggy Rug remains a standout offer due to its strong reputation, wide availability, and now, its more accessible price point. Adding a rug is a simple yet effective method to inject colour, texture, and interest into a room without undertaking major renovations like painting or replacing flooring.
With the sale now live, it presents an opportune moment for homeowners and renters across the UK to invest in a high-quality, statement piece that promises to enhance their living environment with both style and comfort as they head into 2026.
