The prominent UK gaming retailer GAME has officially announced the impending closure of its branch at the Merry Hill shopping centre, scheduled for April 2026. This development follows the company's recent notice to appoint an administrator, filed last week, which has cast uncertainty over the future of its high street presence.
Notice of Closure Posted at Merry Hill
A clear sign was affixed to the window of the ground-floor store on January 31, informing customers: "GAME. This store will be closing in APRIL 2026. Please shop online at www.game.co.uk." Inside the branch, prominent closing-down signs and large images declared "Closing down. All stock must go!" alongside stickers advertising a 20 per cent off sale.
Increased Footfall as Shoppers Seek Deals
Unsurprisingly, the store experienced a surge in visitors as bargain hunters flocked to take advantage of the final sales before the location shuts permanently. This rush highlights the ongoing challenges faced by physical retailers in an increasingly digital marketplace.
Administration Notice and Historical Context
The closure announcement comes just days after GAME formally lodged its notice to appoint an administrator on January 28. This move grants the company a 10-day period of protection from creditor action as it evaluates options for its remaining UK branches.
This is not the first time GAME has encountered such difficulties. In 2012, the company entered administration, only to be rescued by OpCapita a week later. During that turbulent period, the Australian division collapsed, and its Irish and European branches, except for Spain, were either sold or closed.
Recent Store Reductions and Portfolio Strategy
Just months ago, GAME implemented a strategic reduction by closing six branches, part of a broader plan to axe approximately 30 stores from its portfolio. Over the years, the chain has significantly downsized from around 300 stores nationwide to approximately 240 locations, reflecting a shift in retail dynamics and consumer behaviour.
The closure of the Merry Hill store underscores the persistent pressures on traditional brick-and-mortar retailers, particularly in the gaming sector, as they navigate economic challenges and adapt to evolving shopping habits.
