Financial expert Martin Lewis and his dedicated MoneySavingExpert (MSE) team are issuing an urgent call to action for savvy shoppers, highlighting a valuable online promotion from supermarket giant Asda that could reduce grocery bills by up to £55.
Limited-Time Opportunity for Significant Savings
The promotional offer, which is scheduled to run until January 31st, carries a strict cap of 23,000 registrations. Due to this limitation, the deal could conclude well before the advertised end date, leaving potential participants with only a narrow window to secure their discount code.
With food prices remaining stubbornly high during the ongoing cost of living crisis, the MSE team emphasises that this promotion represents a rare opportunity for households to achieve meaningful financial relief on their essential shopping without having to compromise on the items they regularly purchase.
How the Asda Promotion Works
The deal is exclusively available to new customers of Asda's online grocery service. To qualify, shoppers must complete a two-step process:
- Register for an Asda online shopping account.
- Opt in to receive marketing communications from the retailer.
This action triggers the issuance of a unique, personalised discount code. It is important to note that the first code must be applied at the online checkout before 11:59 PM on January 31st to be valid.
Discount Structure and Spending Requirements
The savings are distributed across a potential series of four separate grocery orders, each with a minimum spend requirement of £60, excluding any delivery charges. The discount breakdown is as follows:
- £20 off the first shop over £60
- £10 off the second shop over £60
- £10 off the third shop over £60
- £15 off the fourth shop over £60
In total, customers who complete all four qualifying shops stand to save £55 on a combined spend of £240 or more. However, the MSE team clarifies that participation in all four shops is not mandatory. Shoppers can choose to use only the initial £20 discount if that better suits their needs.
Certain product categories are excluded from counting towards the £60 minimum spend per shop. These include:
- Alcohol and tobacco products
- E-cigarettes
- Gift cards
- Baby formula
- Postage stamps
Most other grocery items are eligible for inclusion.
Important Considerations and Eligibility Notes
The MoneySavingExpert team has issued a clear warning regarding the promotion's cap. Shoppers should not assume the offer will remain available until January 31st and are advised to register promptly to secure their code before the allocation is exhausted.
Eligibility extends to individuals who have previously ordered non-grocery items, such as clothing from Asda George, provided they have never placed a grocery order with Asda online before. Following the delivery of the first discounted order, subsequent codes will be sent via email to the customer, with each code valid for a two-week period from its issue date.
This alert from Martin Lewis forms part of his ongoing mission to help UK households navigate financial pressures. He recently advised the public to check for any unspent Christmas gift cards that could still be used or redeemed, demonstrating a consistent focus on practical, actionable money-saving advice.
