Moida Launches Korean Beauty Store in Bullring Shopping Centre
The highly anticipated opening of Moida, a new beauty retailer, has arrived at Birmingham's Bullring shopping centre, delighting beauty enthusiasts across the city. The shop officially opened its doors today, Saturday, April 11, 2026, at 11 am, marking its first branch in Birmingham.
Exclusive Pre-Launch Event and Goodie Bags
Lucky ticketholders who applied online gained early access to a pre-launch event, entering the store at 10 am, one hour before the public opening. These attendees received goodie bags valued at £170, packed with premium beauty products. Additionally, the first 100 customers in the queue were offered further goodie bags worth £100, featuring makeup and skincare items.
Korean Beauty Brands and Location Details
Moida is situated on the upper floor of the Bullring, in the former Tag Heuer unit. The store specializes in Korean beauty products, including viral face masks, creams, and makeup from popular brands such as Medicube, Beauty of Joseon, and Dr Althea. This expansion follows the brand's existing presence in London and Manchester, catering to the growing demand for Korean beauty trends in the UK.
Beauty Hub in Birmingham
Birmingham has emerged as a significant hub for beauty retail, with high turnout at stores like PureSeoul, Space NK, and Sephora in recent years. The city's appetite for beauty products is further evidenced by the expansion of the Selfridges beauty hall, which now offers an extensive range of makeup, skincare, fragrance, and hair and body products.
Recent Retail Openings in Bullring
The launch of Moida comes shortly after other new openings in the Bullring. Last Saturday, April 4, Subdued debuted, selling Italian-designed clothing for teenagers. Additionally, on the lower ground floor, Trailberg has opened as a new menswear shop specializing in outdoor gear, located near Marks and Spencer in the former Three unit.
This new addition underscores Birmingham's vibrant retail scene and the Bullring's ongoing evolution as a premier shopping destination.
