Morrisons is urging shoppers to open their More app from Thursday, March 26, to participate in a brand-new loyalty game with the chance to win up to £1,000 in rewards. The supermarket chain, which operates multiple stores in Birmingham, has introduced the Mix & Match game as part of its Easter celebrations, running until April 4.
Daily Rewards and Major Prize Draw
Shoppers can play the interactive game daily through the Morrisons More app to unlock a variety of rewards. These include free Easter treats such as Cadbury’s Creme Eggs, freshly baked goods like Hot Cross Buns and doughnuts from the Cake Shop, and spring daffodils from the Flower Shop. Additionally, players can earn 200 bonus More Points each day.
Entry into £1,000 Prize Draw
Customers who play the game across all ten days will be automatically entered into a prize draw to win one million Morrisons More Points, equivalent to £1,000. In a generous move, Morrisons is offering this top prize to 100 lucky winners, significantly increasing the chances for participants.
How to Participate and Redeem Prizes
To take part, shoppers simply need to open the Morrisons More app each day and tap on the Mix & Match game. Rewards revealed through the game can be redeemed in-store within three to seven days, depending on the prize, with free-from alternatives also available for those with dietary restrictions.
Benefits of the Morrisons More Programme
The Morrisons More loyalty programme allows customers to convert their points into Morrisons Fivers for future shopping trips. It also provides access to exclusive prices, personalised offers, and member-only rewards through the More Card app, enhancing the overall shopping experience.
Gareth Lloyd, Director of Loyalty at Morrisons, commented on the initiative, stating, “This Easter, we’re doing more to thank our loyal customers with our new Mix & Match game. It’s a fun way to unlock free favourites and seasonal treats, plus there’s the chance to win one million More Points to put towards your next shop, all just by having a quick play on the More Card app.”
The launch aligns with Morrisons' efforts to engage customers through digital platforms while offering tangible benefits during the festive season. Shoppers in Birmingham and across the UK are encouraged to download or update the app to not miss out on these exclusive offers and the opportunity to win substantial rewards.
