Marks & Spencer has confirmed an exciting new addition to its foodhall, set to launch from tomorrow. The high-end retailer is introducing a gluten-free version of its beloved Colin the Caterpillar cake, a move that has been eagerly anticipated by fans across the country.
A Long-Awaited Treat for Gluten-Free Customers
Dubbed the "most requested product on social media" by M&S, the Gluten Free Colin will be available from January 28th. This new offering forms part of the retailer's Made Without Wheat Gluten Free Range, specifically designed to cater to customers with dietary restrictions without compromising on taste or quality.
The launch comes after years of campaigning from fans who have relentlessly requested a gluten-free alternative to the iconic chocolate treat. M&S has finally responded to this demand, ensuring that celebrations can remain inclusive for those with gluten intolerances or coeliac disease.
What Makes Gluten Free Colin Special?
M&S has emphasised that their gluten-free version maintains all the beloved characteristics of the original Colin. According to the retailer's official statement, customers can expect "an extremely chocolatey rolled sponge filled with smooth chocolate buttercream, coated in milk chocolate and finished with Colin’s signature white chocolate face and sugar-coated beans."
The company proudly states: "We’re proud to introduce a gluten-free Colin that doesn’t compromise on flavour, fun or chocolatey goodness. We all know it’s simply not a celebration without Colin."
Customer Reactions to the New Launch
The announcement has generated significant excitement among gluten-free consumers. Many have taken to social media to express their delight at finally being able to enjoy this iconic treat.
One enthusiastic customer commented: "It’s not even my birthday. I’m going to M and S on 28th just to celebrate having a GF Colin!" Another added: "Thrilled! Being gluten free is bad enough without being forced to be dairy free as well, so I'm over the moon that it has proper chocolate."
A third fan shared their personal connection: "I’m going to buy one just to treat myself for the years of not being able to eat Colin."
A Competitive Marketplace
While many customers have welcomed the news, some have pointed out that M&S is not the first retailer to offer gluten-free caterpillar cakes. Several supermarket chains, including Tesco, Sainsbury's, and Asda, have been selling similar products for a few years.
This suggests that M&S is responding not only to customer demand but also to market competition, ensuring they remain relevant in the growing free-from food sector.
Availability and Where to Find It
Gluten Free Colin will be available in M&S foodhalls nationwide from January 28th. The retailer advises customers to look for the cake in the Made Without aisle, where it will be prominently displayed alongside other gluten-free products.
This launch represents M&S's continued commitment to expanding their dietary-specific ranges, ensuring that more customers can enjoy their favourite treats regardless of dietary requirements.
