British chocolate enthusiasts have a new treat to hunt down, as a sought-after Cadbury Dairy Milk variant has made its debut on UK shelves. The Salted Caramel Velvet bar, previously available in Australia, has been spotted in B&M stores, sending fans into a frenzy.
A Sweet Discovery for Under £2
Shoppers can get their hands on a generous 150g bar of this new creation for less than £2, with reports indicating a retail price of around £1.75. The bar promises a luxurious twist on the classic Dairy Milk formula, containing 40% more cocoa and 25% more milk than the standard variety. Each bite offers the signature 'smooth and velvety' chocolate experience, now studded with crunchy pieces of salted caramel.
Social Media Buzz and Fan Excitement
The news first spread via social media, where pictures of the product shared on the New Foods UK Instagram and Facebook pages attracted hundreds of likes and comments. The reaction from sweet-toothed followers was immediate and enthusiastic, flooding the posts with love heart and drooling face emojis. One eager commenter summed up the public mood, writing: "Oooh I'll have to try that."
Cadbury's Legacy of Innovation
This launch continues Cadbury's long history of innovating around its iconic Dairy Milk brand, which was first launched in the UK in 1905. It became the company's best-selling product by 1914, paving the way for beloved spin-offs like Fruit & Nut and Whole Nut. Over the years, the range has expanded to include limited editions such as Oreo, Marvellous Creations, and Orange Crisp, alongside quirkier flavours like Choco-Latte and Raspberry Shortcake. While some limited editions gain permanent status, others vanish, making each new release a potential collector's item for fans.
The arrival of the Salted Caramel Velvet bar at B&M provides a budget-friendly opportunity for UK consumers to sample an international Cadbury creation without leaving the country, blending a classic British brand with a taste developed Down Under.
