Podur Modest Fashion Boutique Launches in Birmingham Bullring
A family-run modest fashion brand, Podur, is set to open its doors today, Saturday, March 6, in Birmingham Bullring, marking its first physical store. The boutique will occupy the former Mays jewellery shop unit on the middle floor, situated next to The Perfume Shop and opposite Khaadi, bringing elegant and sophisticated clothing to the heart of the city.
Ethical Fashion and Family Effort
Founded by architect Amna Hameed, Podur is renowned for its in-house crafted modest dresses and abayas designed for women, children, and babies. Each garment is personally designed by Amna, with the brand emphasizing ethical practices and a commitment to quality. The family has been working tirelessly behind the scenes, often during late nights and through Ramadan, to prepare the store for its grand opening at 11 am.
"Everyone sees the final store, but not the late nights, the DIY, the steaming, building, painting, and the family helping behind the scenes," Podur shared on social media, highlighting the dedication involved. "This store came together with a lot of love."
Grand Opening Celebrations and Customer Excitement
To celebrate the launch, Podur will offer goodie bags to the first 50 customers, each containing surprise hijabs for lucky recipients. The brand has been building anticipation among its over 166,000 Instagram followers, sharing updates and behind-the-scenes footage of the store's development. Followers have expressed immense excitement, with comments like "I walked past the store yesterday!!!! Sooo excited!!" from Fatima Din and "We saw the signs in the Bullring today, please tell me that's your store? I cannot wait!" from Sabrina Nizam.
Beautiful Eid Collection and Product Range
Podur's offerings include a stunning Eid collection, featuring:
- Flowing dresses with modest silhouettes
- Matching sets for coordinated looks
- 45 modal hijabs in a variety of shades
The brand has already gained a global online following, and this Birmingham branch aims to provide a tangible shopping experience for local customers. With its focus on ethical fashion and community engagement, Podur is poised to become a standout addition to Birmingham's retail scene, catering to the growing demand for modest and stylish clothing options.
