High street giant Primark has launched a major pre-Christmas sale, cutting prices by up to 50 per cent across a vast range of goods. The surprise discounts come a full week before the traditional Boxing Day sales period officially begins, offering shoppers a chance to grab bargains ahead of the festive day itself.
Festive Fashion Finds at Bargain Prices
The retailer is offering significant savings on a wide selection of adults' and children's clothing, perfect for last-minute Christmas gifts or seasonal celebrations. Shoppers can find items suitable for Christmas parties and New Year's events, as well as comfortable nightwear for a cosy night in.
In the women's section, notable reductions include the Christmas Holly Family Twinning Boyfriend Pyjamas, now priced at just £7, down from £15. The Festive Christmas Wide Leg Fairisle Trousers have also been reduced to £7 from £16. A standout deal is the Paula Echevarría Faux Leather Aviator Jacket, which has been halved in price from £40 to £20.
For men, the Candy Cane Fair Isle Family Christmas Jumper is available for £7, a reduction from its original £16 price tag.
Kids' Nightwear and Homeware Deals
Parents searching for last-minute presents can find sweet savings in the children's section. The Check Christmas Pyjamas for ages 1.5 to 10 years are now £6, down from £12, while Kid’s Pure Cotton Check Family Christmas Pyjamas for ages 3 to 15 years are priced at just £5, reduced from £10.
Other discounted children's nightwear includes the Red Bear Family Christmas Pyjamas at half price (£4) and the Reindeer Fair Isle Family Christmas Cardigan, down to £6 from £11.
The savings extend beyond clothing into the homeware department. The Christmas Teddy Bear Double Duvet Cover Set is now £15, marked down from £25. Accessories like the Christmas Square Knitted Scatter Cushion and the Brushed Tartan Throw have also been reduced from £14 to £7 each.
Stock Availability and Store Information
The sale is now live at Primark stores across the country. The retailer's flagship store, noted as the biggest in the world, is expected to hold a decent amount of stock in the lead-up to Christmas, though popular items may sell quickly given the scale of the discounts.
This strategic move by Primark, reported on December 19, 2025, allows budget-conscious shoppers to avoid the Boxing Day rush and secure festive essentials at heavily reduced prices well before Christmas Day.
