Savills Appointed to Manage Swindon Designer Outlet by Frasers Group

Savills Appointed to Manage Swindon Designer Outlet by Frasers Group

Savills has been appointed by Frasers Group to provide comprehensive property management services for the Swindon Designer Outlet. This major retail location, recently acquired by Frasers Group, is situated within the historic Great Western Railway buildings in the centre of Swindon.

Retail Scheme Details and Performance

The outlet spans an impressive 250,000 square feet and features 110 retail units. It has demonstrated a sustained increase in key performance metrics, including footfall, turnover, and average customer spend. This growth is supported by the arrival of new brands such as Rituals and Crocs, alongside continued reinvestment from long-standing tenants like Polo Ralph Lauren, Reiss, Tommy Hilfiger, New Balance, and Nike.

Strategic Acquisition and Management

The recent acquisition by Frasers Group marks a significant addition to its expanding retail portfolio, reflecting ongoing confidence in the outlet sector's performance and potential. Savills will deliver property management and operational support across the scheme, ensuring smooth operations while navigating complex heritage considerations and managing a diverse mix of occupiers.

Expert Insights and Community Focus

Saagar Sachdev, director of London retail and leisure property management at Savills, commented, "Designer Outlet Swindon is a well-established destination with a strong track record and a unique setting." He added, "Beyond its offering of leading global brands, there is a commitment to fostering a vibrant local community through initiatives such as a weekly street food market and the ‘Makers Yard’ craft market."

This appointment strengthens Savills' expertise in the outlet sector, enabling value addition through operational enhancements, brand curation, and long-term asset stewardship. It joins an established and growing portfolio of outlet centres under Savills management, showcasing the firm's sector depth in working closely with occupiers to maintain environments that meet brand and visitor expectations.