Danish lifestyle brand Søstrene Grene has confirmed plans to launch a new retail outlet on Solihull High Street, expanding its presence in the West Midlands following the successful opening of its Birmingham Grand Central store last year.
Scandinavian Design for Midlands Shoppers
The company will introduce its signature Scandinavian-inspired design aesthetic and curated collection of homewares, gifts and lifestyle products to shoppers in Solihull and the wider Midlands area. The store aims to make Scandinavian design and creativity an accessible part of everyday life for local residents.
A Unique Shopping Experience
Solihull shoppers will be able to explore the brand's distinctive selection of merchandise, which includes homewares, kitchen essentials, soft furnishings, craft supplies and seasonal décor. The collection is refreshed weekly, combining clean, minimalist Scandinavian design with practical, affordable touches.
This approach offers simple ways to bring style and inspiration into everyday living, with products designed to be both beautiful and functional. The store's arrival represents a significant addition to Solihull's retail landscape, providing consumers with new options for home decoration and lifestyle products.
Company Vision and Expansion
Mikkel Grene, CEO and Co-owner of Søstrene Grene, commented on the expansion: "We want to make Scandinavian design and creativity part of everyday life. The new Solihull store gives people in the Midlands the chance to discover beautiful, practical and affordable products that make it easy to bring style and inspiration into the home."
The company's decision to open in Solihull follows the positive reception of its Birmingham store, indicating growing demand for Scandinavian design concepts in the region. While the exact 2026 opening date remains to be confirmed, the company has promised an announcement will follow shortly.
This expansion strengthens Søstrene Grene's regional presence and demonstrates the brand's commitment to bringing its distinctive retail offering to new communities across the United Kingdom.
