Tesco has announced the return of a popular loyalty initiative that could see millions of its customers pocket up to £50 in extra Clubcard points. The supermarket giant has relaunched its "Clubcard Challenges" programme, offering signed-up members a significant points boost simply by completing their regular weekly shop.
How the Tesco Clubcard Challenges Scheme Works
The money-saving initiative is now live and will run for a limited time. It started on January 12 and is scheduled to conclude on February 22, giving shoppers a six-week window to participate before the offer ends.
Under the scheme, selected Clubcard members are invited to set personalised spending goals. Those who successfully hit their designated targets will receive a bonus of extra points on top of their standard earnings. According to a report by the Sun, members who complete every challenge set for them could accumulate up to £50 worth of additional Clubcard points.
Golden Ticket Entry and How to Check Eligibility
Crucially, participation in the Clubcard Challenges is not automatic. Tesco describes it as a "Golden Ticket" offer, meaning customers need to check if they have been chosen. To see if you are eligible, you must manually open your Tesco app and look for a notification or a promotional banner inviting you to take part.
The accrued points, which equate to 5,000 for the maximum bonus, can be spent directly in-store. Alternatively, members can potentially double their value to £100 by exchanging them with Tesco's reward partners.
Customer Reaction to the Points Initiative
The return of the challenges has sparked discussion among shoppers on social media platforms like Facebook, with users sharing mixed experiences. One customer commented, "I’ve never had any challenges and I spend hundreds a month," highlighting the selective nature of the scheme.
Another user replied, "I get them every month, only made £3 last month." A third participant noted a variation in the offers, stating, "Think this is my sixth round. None have been as good as the first two though. First and second time I got the full 5000 points, then it’s been stuff I don’t really buy." They added that despite smaller recent hauls, any extra points were still a welcome bonus.
For Tesco shoppers, the message is clear: check your app now to see if you have a golden ticket to earn substantial extra rewards on your essential spending over the coming weeks.
