Supermarket giant Tesco has introduced a purchase limit on a quintessential Christmas product, just as it slashes the price to boost festive sales.
Three-Bottle Limit on Festive Favourite
Tesco has imposed a strict ration on bottles of Baileys Original Irish Cream liqueur. Customers ordering online are now restricted to a maximum of three bottles per order. This move comes into effect as the retailer anticipates the traditional Christmas shopping rush.
The decision to limit purchases was made shortly after Tesco implemented a significant price reduction. The supermarket has cut £8.50 off each 70cl bottle, bringing the price down to just £14. This substantial discount is clearly designed to attract shoppers looking for a bargain on a seasonal staple.
Why the Ration? A Popular Product at a Sharp Price
On its product page, Tesco promotes Baileys as "the most popular Irish cream liqueur around the globe," highlighting its "distinct velvety texture" and the perfect blend of smooth cream and Irish whiskey. The description suggests it is an ideal Christmas gift and encourages customers to enjoy it over ice, drizzled on desserts, or in coffee and cocktails.
The combination of a deep price cut and high seasonal demand for a well-known brand like Baileys likely prompted the rationing policy. Such limits are often introduced to prevent bulk buying and stockpiling, ensuring more customers have access to the discounted product during the key festive trading period.
Shoppers React to the Deal and the Limit
Customer reviews on the Tesco website reflect the drink's enduring popularity, though not all feedback is uniformly positive. One recent shopper noted, "Bought Bailey's a week ago from Tesco and it was runny not thick like it used to be same taste though."
However, many others are enthusiastic. A second review stated, "I love Bailey’s Irish Cream. It’s great for a nightcap or anytime. Good to add to recipes for cake, deserts, etc especially with chocolate. Bought 2 bottles last week. Will buy more and stock up - with £9 off is a ‘no brainer’."
Further praise described it as an "excellent quality, beautiful drink poured over a glass of ice… perfect!" while another fan simply gushed, "Its baileys, what more needs to be said ,we all know how absolutely delicious it is and it will always be one of my Christmas favourites."
The move by Tesco, confirmed on 19 December 2025, is a clear tactic to manage inventory and stimulate sales during the final days before Christmas. Shoppers hoping to take advantage of the £8.50 saving will need to plan their orders within the new three-bottle constraint.
