Tesco is actively reviewing a significant potential change to its Clubcard loyalty scheme that could, for the first time, permit shoppers under the age of 18 to register and access discounted Clubcard prices in stores. The supermarket giant has confirmed it is examining its current rules, which presently block teenagers from joining the scheme and benefiting from the same loyalty discounts available to adult customers.
Potential Benefits for Younger Shoppers
If implemented, this policy shift would enable younger shoppers, including students and young workers, to take advantage of exclusive Clubcard deals. Currently, under-18s are barred from certain Clubcard-only offers, such as Tesco's popular meal deal discount. For instance, while Clubcard holders can purchase the meal deal for £3.85, customers without the card must pay the standard price of £4.25, highlighting the financial impact of the restriction.
Public Reaction and Social Media Criticism
The existing policy has generated frustration among parents and shoppers, particularly on social media platforms. One parent expressed their dismay on Facebook, stating, "I think it's absolutely disgusting. She went in to buy her sandwich and they wouldn't allow her to use it. It's a Clubcard, not alcohol. The world's gone crazy." This sentiment reflects broader concerns about fairness and accessibility for younger consumers.
Tesco's Official Statement and Competitive Pricing
A Tesco spokesperson announced that the retailer is exploring changes to the scheme with the intention of making Clubcard available to under-18s this year. They emphasized that shoppers without a Clubcard can still access competitive prices in stores through initiatives like Aldi Price Match and Everyday Low Prices. However, calls for a review have intensified in recent years, with critics arguing that preventing younger shoppers from discounts is unjust, especially amid ongoing cost of living pressures.
Significant Savings Highlighted by Research
Research from the consumer group Which? underscores the importance of loyalty schemes. Their latest supermarket comparison found that Tesco shoppers who did not use a Clubcard paid around £52 more on average for a large basket of groceries compared to those who utilized the scheme. Reena Sewraz, retail editor at Which?, commented, "Which? research shows the savings from Tesco Clubcard can be really significant, which is why access matters so much for shoppers trying to make ends meet."
Sewraz added, "We've been putting pressure on Tesco for years over its unfair policy of excluding young people, many of whom are struggling with the cost of living. We're glad Tesco has listened - this is a big step in the right direction, provided it moves quickly to fully implement these changes."
Broader Supermarket Context
Tesco is not alone in imposing age restrictions on loyalty schemes. In July 2025, Morrisons faced backlash after raising the minimum age for its More card from 16 to 18. Similar 18-plus policies are currently enforced at several major supermarkets, including Morrisons, Lidl, Asda, and Sainsbury's, indicating a wider industry trend that may be ripe for reevaluation.
