Bullring Shopping Centre Drops Strongest Hint Yet for Victoria's Secret Return
The Bullring shopping centre in Birmingham has delivered its most substantial indication to date that the beloved Victoria's Secret chain is poised to make a triumphant return to the city. The iconic lingerie and leisurewear retailer, which first established its presence in Birmingham back in December 2014, regrettably closed its doors nearly a decade later in 2024, leaving a notable void for its dedicated local fanbase.
Months of Anticipation Culminate in Social Media Reveal
For the past several months, eager shoppers have observed promotional hoarding installed outside the former Next unit within the Bullring, sparking continuous rumours and hope for the brand's comeback. While an official launch date remains unconfirmed, the signage carries a promising message: "We can't wait to welcome you in Spring 2026, love VS x." This ambiguous timeframe has kept anticipation at a peak.
The speculation intensified significantly earlier today, on February 2, when the Bullring and Victoria's Secret jointly released a captivating video on social media. The footage features a brand representative playfully skipping through Birmingham's streets, clutching a distinctive red heart-shaped balloon.
Valentine's Day Opening Rumours Gain Traction
The video's journey is symbolically charged, passing iconic city landmarks such as Ozzy the Bull at New Street station and the famous Bully statue outside the Bullring, before culminating at the anticipated new store location. The accompanying caption added considerable fuel to the fire, stating: "Love is in the air… and it’s landing in Birmingham @bullring pretty soon."
This romantic, Valentine's-themed presentation has led many local shoppers and brand enthusiasts to speculate that a Valentine's Day opening could be imminent. The social media post has triggered an enthusiastic and immediate response from the public.
- One eager commenter pleaded directly: "Date plz."
- Another fan expressed heartfelt nostalgia and excitement: "Was so sad when it closed before! Very excited for this."
- A third shared personal memories: "Yessss. VS in the bullring was a staple of my shopping experiences as a teen. Can’t wait for her to be back."
- A fourth simply celebrated the local news: "I’m so glad VS is coming back to Brum."
Despite the mounting excitement and clever marketing hints, neither Victoria's Secret nor the Bullring management has issued a formal, confirmed opening date. The "Spring 2026" window on the hoarding and the suggestive social media activity represent the most concrete information available, leaving the exact day a closely guarded secret for now. The community's fervent wish for the store's return appears to be on the verge of being fulfilled, marking a significant retail revival for Birmingham's city centre.
