Victoria's Secret Bullring Grand Opening Draws Crowds in Birmingham
The Victoria's Secret store in the Bullring shopping centre officially opened its doors today, March 6, 2026, marking a highly anticipated return to Birmingham's retail scene. Dozens of enthusiastic shoppers queued up early in the morning, eager to be among the first to experience the revamped location.
Festive Launch Event with Entertainment and Gifts
The grand opening event was a vibrant affair, featuring a range of activities to celebrate the occasion. The two-floor store, which specialises in lingerie, loungewear, and perfume, hosted a DJ and a chocolatier, adding to the festive atmosphere. Free gifts were also distributed to attendees, enhancing the celebratory mood.
At approximately 9:15 AM, dancers performed near Bully, the Bullring's iconic bull statue, which was dressed in pink and white striped pyjamas for the event. This spectacle captivated the crowd, drawing cheers and applause from onlookers.
Ribbon-Cutting Ceremony and Store Rush
The official ribbon-cutting ceremony took place at around 9:30 AM, with staff gathering to mark the opening. In a humorous moment, the scissors malfunctioned, leading to a comical struggle as employees hacked at the ribbon to finally cut it. Once the doors were thrown wide open, shoppers rushed into the store to explore the new layout and offerings.
This reopening is particularly significant as Victoria's Secret was last present in the Bullring in 2024, having closed a decade after its initial arrival. The return has been met with excitement from fans, some of whom travelled considerable distances to attend the opening.
Store Features and Highlights
The brand-new store boasts an extensive selection of products, including:
- Rows of loungewear and pyjamas
- A variety of slippers and accessories
- A massive pink pooch display that added a playful touch to the decor
Images from the event showcase the store's vibrant interior and the enthusiastic crowd, highlighting the successful launch day. The reopening underscores Victoria's Secret's commitment to the Birmingham market and its aim to provide a premium shopping experience for local residents and visitors alike.
