Celebrity Couple Steps Back from Joint Fashion Venture
Mark Wright and Michelle Keegan have made the decision to temporarily pause operations of their joint sportswear brand, Aytee7, which they launched together in 2022. The couple, who have been focusing on their growing family and individual career demands, have quietly stepped back from this business venture after just four years.
Family Life Takes Priority Over Business
According to sources close to the couple, the decision to put Aytee7 on hold comes as they navigate parenthood following the birth of their first child in March 2025. An insider revealed that while the company has not been permanently closed, both Wright and Keegan are currently dedicating their energy to parenting and other professional projects.
The insider explained: "The company has not closed down for good. They sold out of stock quicker than expected. Now, Michelle is a mum, and work is really busy for both of them. They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future."
Brand Activity Comes to a Halt
Evidence of the pause in operations is visible through the brand's digital presence. The Aytee7 website is currently inactive, and the brand's official Instagram account has not been updated since August 2025, leading to speculation among fans about the future of the premium sportswear label.
The timing of this business decision coincides with significant personal and professional developments for both celebrities. Michelle Keegan is currently busy filming a new television series titled The Blame, while Mark Wright continues his various media and business pursuits alongside their shared parenting responsibilities.
Very Collaboration Continues Unaffected
Despite the temporary halt of Aytee7, there are no indications that Michelle Keegan's highly successful partnership with fashion retailer Very is under any threat. The actress has maintained a strong relationship with the brand since 2017, consistently releasing seasonal collections that have built a loyal customer following.
Her latest spring range is already available for purchase through Very, demonstrating that this aspect of her fashion portfolio continues to thrive independently of her joint venture with Wright. The ongoing success of this collaboration suggests that Keegan's fashion influence remains strong in the retail market.
Future Business Prospects
While Aytee7 operations are currently suspended, the couple has expressed interest in potentially reviving the brand when circumstances allow. The premium sportswear line represented their first joint business endeavor and achieved notable early success before this temporary pause.
The situation highlights the challenges celebrity entrepreneurs face when balancing business ventures with family life and demanding entertainment careers. Both Wright and Keegan appear to be prioritizing their personal lives while maintaining their individual professional commitments, including Keegan's continued work with Very.
