A cherished British bakery brand has ceased trading with immediate effect, shutting the doors of its final café for good. The Best Ever Brownie Company, founded by Solance and Craig Poole in 2018, made the sad announcement as the new year began.
A Sudden End After Seven Sweet Years
On Thursday, January 1, 2026, the management shared the devastating news on social media. They stated that both The Best Ever Brownie Company and its associated Barn Café would close immediately. The business, which saw its delivery service flourish during the Covid-19 pandemic lockdowns, could not withstand the current economic climate.
The heartfelt social media post explained the reasons behind the decision. It cited rising costs and the challenging wider economy as making sustainable trading impossible. Compounding these financial difficulties, the health of one of the founders has significantly deteriorated over the past year, forcing the family to prioritise wellbeing.
Heartfelt Thanks to Team and Customers
The founders expressed immense pride in their team, whose hard work and warmth were central to the business's identity. They credited the staff with creating the beloved atmosphere and the delicious brownies that won a loyal following.
The message also extended deep gratitude to every customer who supported the venture. "Your loyalty and kindness have meant the world to us," the post read, acknowledging the shock the closure would bring. The company's website now carries a simple but poignant message, thanking patrons for their custom over the last seven years.
The Wider Impact on the Sector
This closure highlights the persistent pressures facing small food and hospitality businesses across the UK. Key challenges include:
- Soaring operational and ingredient costs.
- A difficult economic environment for independent retailers.
- The personal toll on business owners, where health and family must come first.
The story of The Best Ever Brownie Company serves as a bittersweet reminder of the passion driving the UK's artisanal food scene, but also of its fragility in the face of external pressures. The business's final farewell thanked everyone for being part of its story, marking the end of a chapter for a once-thriving local favourite.
