Thousands of pubs in England are at risk of closure as England and Scotland fans choose to avoid watching the World Cup from their local boozer. A survey of 2,000 adults revealed that 54 per cent intend to watch matches somewhere other than their local pub. Research indicates that pub-goers spent an average of £33 per match during the previous World Cup.
Late kick-offs deter custom
Fans are being deterred by late kick-off times, leaving pubs struggling without their patronage. Former England and Arsenal midfielder Ray Parlour, who also once ran a pub, is backing a campaign by Simply Business to encourage people to support their local pubs.
"Pubs and football go hand in hand," he said. "I know first-hand what it takes to keep a pub going and right now landlords are fighting harder than ever just to keep the doors open. Alongside other small businesses, these aren't faceless organisations; they're people who've put everything into serving their communities and they need our support. There is no better place to watch the football than your local. It is simply the best seat in the house."
Industry warnings
Earlier this year, industry leaders warned that an average of six pubs, restaurants or hotels would close every day from April unless the Labour Party government reverses its business rates hikes. Craig Woolley, Marketing Activation Director at HEINEKEN UK, added: "Nothing beats the buzz of the pub when our home teams are playing. From the first chant to the final whistle, it's where fans come together to share the excitement, tension and drama of a major tournament."
Kay Bartlett, Chief Marketing Officer at Stonegate Group, said: "Football tournaments are all about atmosphere and shared experiences, and there's nothing quite like watching a huge match surrounded by fellow fans in a packed pub. The pub remains one of the best places to enjoy tournament football and create unforgettable moments together."
