Wrexham's Play Revolution Secures Equity Investment for Global Growth
Play Revolution, a Wrexham-based designer and manufacturer of indoor soft-play systems, has received a significant equity investment from the £130m Investment Fund for Wales. This financial backing, managed by Foresight Group on behalf of the British Business Bank, marks the tenth deal from the fund's equity component and is set to propel the company's expansion across the UK and international markets.
Investment Details and Strategic Vision
The exact value of the investment remains undisclosed, but it is earmarked to support Play Revolution's next phase of growth. Founded in 2008, the company specializes in designing, manufacturing, and installing high-quality indoor play systems for various clients, including leisure centres, family entertainment centres, holiday parks, and global operators. With 29 employees, Play Revolution aims to leverage this funding to accelerate its international presence, particularly through its technology-enabled product, TAGactive.
Innovative Technology Driving Expansion
TAGactive integrates RFID wristbands, real-time scoring, and a gamified arena environment, offering an experiential play solution that has gained traction worldwide. Already installed in numerous sites, this technology is seen as a key driver for growth, especially as families increasingly seek interactive and engaging entertainment options. The company's customer base includes notable names such as Alliance Leisure, David Lloyd Clubs, and Center Parcs, alongside a growing roster of international leisure operators.
Leadership Perspectives on the Deal
Gwyn Jones, managing director of Play Revolution, expressed enthusiasm about the investment, stating, "We're incredibly excited to be entering the next phase of growth for Play Revolution and TAG Active Ltd. The investment from Foresight Group is a strong endorsement of our vision and creates significant opportunities to expand into new markets. Just as importantly, it brings long-term stability for our team, our partners, and our customers as we continue to grow the business and deliver innovative play experiences around the world."
Mark Hardy, the incoming chairman, added, "I am delighted to be joining Play Revolution at such an exciting stage in its development. The company has already achieved an impressive amount, and with Foresight's investment alongside the team's proven expertise, we are extremely well positioned to enhance services for existing clients while expanding our reach and attracting new ones."
Support from Financial Partners
Jemima Jones, investment manager at the British Business Bank, highlighted Play Revolution as a forward-thinking business aligned with the fund's goals, noting its strong reputation and ambitious product development. Ashley Rogers, investment manager at Foresight Group, emphasized the company's potential for scaling, citing its robust sales pipeline and differentiated technology. "We see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long-term growth," Rogers said.
This investment not only underscores Play Revolution's growth trajectory but also reinforces Wrexham's role as a hub for innovative businesses poised for global success.
