Amazon has slashed the price of its newest streaming device, the Fire TV Stick 4K Select, to just £19.99 in a major post-Christmas sale. The gadget, which only launched in October 2025, normally retails for £49.99, representing a substantial 60% discount for savvy shoppers.
Double Savings with Cashback Offer
While the price cut itself is impressive, the deal becomes even more compelling when combined with a cashback offer. According to money-saving expert Harriet Morphy-Morris, new members of the website TopCashback can effectively get the device for as little as £4.55.
This is achieved by claiming a £15 sign-up bonus on top of the standard cashback percentage when purchasing through the site's link. The process involves signing up to TopCashback, searching for Amazon, clicking 'Get cashback now', and completing the purchase as normal.
What Does the Fire TV Stick 4K Select Offer?
The compact device plugs into any television's HDMI port, transforming it into a smart entertainment hub. It consolidates popular streaming services like BBC iPlayer, Netflix, Prime Video, Disney+, Apple TV, ITVX, Channel 4, and NOW into one simple interface.
Key features of this latest generation model include:
- 4K Ultra HD and HDR10+ streaming for superior picture quality.
- A voice remote with built-in Alexa for hands-free control.
- Support for Xbox Game Pass and NordVPN.
- Access to music services like Spotify and catch-up TV.
- Compatibility with other Amazon smart home devices for integrated control.
Rival Product and Customer Verdict
The Fire TV Stick's closest competitor, the Roku HD Streaming Stick The Amazon device has proven popular, with over 5,000 units sold in the past month. Customer reviews praise its simplicity and speed. One shopper described the setup as "simple" and the new VEGA operating system as "blazingly fast," concluding it was "extremely good value for money" at under £20. Another happy customer called it 'fantastick', highlighting the convenience of the Alexa voice remote for searching for shows without needing to type. This deal presents a prime opportunity to upgrade your home entertainment setup for a fraction of the usual cost, especially when leveraging the additional cashback saving.
