Kevel, a leading provider of ad tech solutions, has announced a strategic partnership with Scandinavian Airlines (SAS) to launch a new travel media network. This innovative platform will enable brands to deliver targeted advertisements to SAS passengers, enhancing the overall travel experience while generating new revenue streams for the airline.
How the Network Works
The travel media network leverages Kevel's advanced ad serving technology to integrate advertisements seamlessly into SAS's digital ecosystem. Passengers will see relevant ads during the booking process, on in-flight entertainment systems, and via the airline's mobile app. The system uses anonymized data to ensure privacy while delivering personalized content.
Benefits for Brands and Passengers
Brands can reach a highly engaged audience of travelers with precision targeting, while passengers receive offers and information tailored to their journey. For example, a passenger flying to Stockholm might see ads for local hotels, restaurants, or events. The network also supports dynamic creative optimization, allowing ads to update in real-time based on flight status or destination.
Kevel's CEO, James Avery, emphasized the partnership's potential: "By combining SAS's extensive travel data with our technology, we can create a media network that adds value for everyone involved. It's a win-win for advertisers and travelers alike."
Industry Impact
The travel media network is part of a growing trend where airlines and other travel companies monetize their digital touchpoints. SAS expects the network to contribute significantly to its ancillary revenue, which includes non-ticket income. The partnership also positions Kevel as a key player in the travel advertising space, competing with similar networks from other airlines.
Passengers can expect to see the new ads starting in early 2024, with the network expanding to cover all SAS flights within the year. The collaboration underscores a shift toward more personalized and non-intrusive advertising in the travel industry.
