Homeowners across the UK have a compelling reason to celebrate this Black Friday, as Amazon has implemented one of its most dramatic price cuts yet on the popular Ring Doorbell.
Unprecedented Price Reduction
The 2024 edition Ring Battery Doorbell, which normally retails for £99.99, has been reduced to an astonishing £39.99. This represents a massive 60% discount and matches the lowest price this device has ever been offered at, a level previously seen only during Amazon's brief Big Deals Day promotion earlier this year.
Gareth Butterfield first reported this groundbreaking deal on November 21st, 2025, noting that while the doorbell has previously dropped to £59.99, this deeper cut to £39.99 is exceptionally rare. The discount applies to two colour options, giving customers flexibility in their choice.
Bundle Opportunities and Smart Features
For those looking for a more comprehensive smart home setup, Amazon is also offering a 54% discount on a bundle that includes the Ring Doorbell alongside a Chime device. This package brings the total cost down to just £59.99, providing even greater value for money.
The Ring Battery doorbell is designed to enhance home security by alerting homeowners to visitors through a dedicated mobile application or through compatible Alexa smart speakers and displays. This functionality allows users to monitor their property remotely and respond to callers even when they're not at home.
Act Quickly Before Stocks Diminish
Given the unprecedented nature of this discount, potential buyers are advised to move quickly. Historical trends suggest that stocks are likely to sell out rapidly at this attractive price point. The Black Friday promotion represents a limited-time opportunity to acquire premium smart home technology at an accessible price that may not be repeated in the near future.
This significant price reduction forms part of Amazon's broader Black Friday strategy, which includes substantial discounts across many of its own-brand products. For those who have previously considered investing in smart home security but were deterred by the standard £100 price tag, this deal provides the perfect justification to finally make the purchase.