Keepmoat, a major homebuilder, has announced a partnership with the national food poverty charity Magic Breakfast to fund thousands of school meals for children across Liverpool. The initiative aims to raise more than £250,000 over three years to tackle child hunger and ensure pupils start their school day nourished and ready to learn.
How the Funds Will Be Raised
Money will be generated through a variety of fundraising activities across the country, including sponsored skydives, marathons, charity golf days, and gala balls. Keepmoat operates across ten regions, and staff in the North West are eager to see the direct benefits for local families.
The Scale of Child Hunger
According to Ian Hoad, CEO at Keepmoat, child hunger in the UK remains alarmingly high, with one in seven children at risk of starting their day too hungry to learn. The partnership with Magic Breakfast is part of the company's commitment to supporting communities and the families within them.
Charity's Campaign
Magic Breakfast is currently campaigning to ensure free, high-quality breakfasts are delivered in every primary school. The charity aims to protect children from starting the school day too hungry to learn, regardless of their circumstances.
Quotes from Key Figures
Ian Hoad, CEO at Keepmoat, said: “Child hunger in the UK remains alarmingly high, with one in seven children at risk of starting their day too hungry to learn. That’s why we’re proud to be partnering with Magic Breakfast and supporting its vital work. At Keepmoat, we’re passionate about supporting communities and the families and children within them, and we understand that being fuelled for the day is incredibly important. Unlocking the next generation of talent starts in the classroom and we’re committed to raising as much as we can across all our ten regions to support this amazing charity, over the next three years.”
Peter Barlow, regional managing director at Keepmoat, North West, added: “Supporting the local community is incredibly important to us, which is why we’re proud to be partnering with Magic Breakfast. The entire team is looking forward to seeing the positive impact this partnership will bring to children across our region to help give them the best possible start to their school day.”
Ali Roberts, head of corporate partnerships at Magic Breakfast, commented: “Magic Breakfast is delighted to be partnering with Keepmoat over the next three years, as teams across the UK work together to raise over £250,000. Thanks to this incredible support, we will be able to provide thousands of children and young people with a nourishing breakfast - ensuring they start the day with the energy they need to learn and thrive. We’re hugely grateful to Keepmoat for its commitment - the support will make a lasting difference to the lives of young people across the UK.”
Impact on Liverpool
The partnership is expected to have a significant impact in Liverpool, where vulnerable pupils will benefit from the funded meals. Keepmoat's North West team is directly involved in the fundraising efforts, aiming to make a sustainable difference in the classroom.
