The group managing director of a Leeds energy consultancy ran for eight hours on a treadmill on Earth Day to support disadvantaged children across North and West Yorkshire.
Fundraising Challenge
Kieran Dixon, group managing director of Smarta Energy, completed a gruelling 74km treadmill challenge, running continuously from 9am to 5pm. The event, called "Running 9-5," was held at Smarta Energy’s Leeds headquarters to raise funds for Cash for Kids North and West Yorkshire.
For every kilometre Dixon completed, the company funded the planting of a tree, resulting in 74 new trees being supported as part of the initiative.
Industry Support
The challenge brought together the wider energy sector, with partners including ENGIE, EDF, Valda Energy Limited and Crown Gas and Power taking part in 10-minute "treadmill takeover" slots. Live donation updates, Q&As and interactive challenges kept momentum high throughout the day.
Dixon, who hit marathon distance by mid-afternoon, said the event was about more than just fundraising. "This is about bringing the industry together for something bigger than ourselves," he explained. "We wanted to raise as much as possible for Cash for Kids while showing how the energy sector can have a real, positive impact both socially and environmentally."
Smarta Energy’s Commitment
Smarta Energy, a Leeds-based digital energy consultancy specialising in sustainable procurement, cost-saving strategies, carbon management, and Net Zero support for businesses, has a long-standing partnership with Cash for Kids North and West Yorkshire. Previous efforts have included a team skydive and regular volunteering.
Kayleigh Beecroft from Cash for Kids described the company as "genuine and passionate" supporters who consistently go above and beyond to help disadvantaged children and families in the region.
Fundraising Impact
The event aimed to raise more than £10,000. Final figures are still being totalled, but early indications suggest strong support from the industry and local community.
A company spokesperson said: "Events like Running 9-5 demonstrate that business success and community impact can, and should, go hand in hand."
For more information or to donate to Cash for Kids North and West Yorkshire, contact Smarta Energy on enquiries@smartaenergy.com or visit the company’s website.
