A massive 67% of adults say marriage is not an outdated institution, according to the latest YouGov data. Only 21% think it belongs in the history books, a figure that has remained remarkably stable for years. This challenges the perception that people are turning their backs on commitment, instead revealing a trend toward restyling it.
Modern Twists on Tradition
Think less 'cookie-cutter tradition' and more personal expression. Global popstar Dua Lipa opted for a chic Schiaparelli skirt suit at her civil ceremony, a nod to Bianca Jagger’s iconic 1970s registry office look. It exemplifies a modern bride blending fashion history with her own version of commitment.
Eloping has also taken on a modern twist. Once a way for lovers to commit against family wishes, it now serves as a 'mini-mony' for couples who want to marry sooner rather than waiting years to save for a large wedding.
Expert Insight on Changing Celebrations
Lee Heaven, bridal jewellery expert at Deacons, explains: "There is a real difference between people rejecting marriage and people rethinking how they celebrate it. Couples still want commitment, symbolism, and meaning, but they are making the experience feel more personal to them."
From intimate registry office micro-weddings to investing in heirloom jewellery wearable for decades rather than a one-day venue package, the rules are being rewritten.
Practical Tips for Modern Weddings
For couples balancing meaning with budget, here are strategies modern couples are using:
- Curating the guest list: Keep it strictly to those who truly matter. "The easiest way to cut costs without killing the romance is to rethink the guest list. Every extra person adds to your venue, catering and drinks bill, so keeping it to the people who really matter can save a significant amount while making the day feel more personal," says Lee.
- Embracing the off-peak: "If you’re flexible on timing, an off‑peak date is one of the best ways to save money. A weekday or out‑of‑season wedding can be hundreds or even thousands of pounds cheaper than a peak‑season Saturday, and your suppliers are often more available too," says Lee.
- Jewellery that does double duty: "Bridal jewellery is an area where you can be smart. Choose pieces you know you’ll wear again, classic studs, a simple pendant, or a refined bracelet, so they feel like an investment rather than a one‑day expense," suggests Lee.
- Reusing and repurposing: "Look for ways to reuse and repurpose rather than buying everything new. Reusing ceremony flowers at the reception or borrowing and re‑setting family jewellery into a modern design adds sentimental value and can be more affordable at the same time."
- Ditching the 'no one misses' details: "Finally, be honest about what no one will really miss. Favours, multiple outfit changes throughout the day or lots of extra printed stationery are easy to drop if the budget is tight. Your guests will remember how the day felt, not whether they took home a goody bag," says Lee.
The Enduring Desire for Commitment
Underlying these changes, the desire to celebrate a lifelong promise remains strong. "Behind every percentage point is a couple choosing to stand up in front of the people they love and promise each other a future. Traditions may shift, and weddings may look different from one generation to the next, but the desire to celebrate commitment hasn’t gone away. For many couples, marriage still represents hope, stability, and the start of a new chapter, and that’s why the institution continues to matter, long after the confetti has been swept away," concludes Lee.
