The iconic red Coca-Cola Christmas Truck is bringing festive cheer to the Midlands this week as part of its 2025 UK tour. After launching in Edinburgh last weekend, the famous vehicle is heading south for a highly anticipated stop in Staffordshire.
Midlands Stop Details: When and Where
On Thursday, November 27, the Christmas Truck will be stationed at The Mill House pub in Burton-upon-Trent. The festive attraction will be open to visitors between 12pm and 8pm, with organisers expecting hundreds of attendees throughout the day.
Those who join the queues will be rewarded with a range of festive experiences. Visitors can enjoy free Coca-Cola merchandise, participate in festive games, and capture memorable photographs with the iconic red truck that has become synonymous with Christmas celebrations.
National Tour and Charitable Impact
The 2025 tour represents Coca-Cola's continued commitment to spreading holiday cheer across the country. Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, explained the initiative's purpose: "Coca-Cola remains synonymous with Christmas, and we're delighted to bring back our iconic Truck Tour. This year, we're encouraging everyone to 'Refresh Your Holidays' and take a well-deserved pause to create uplifting moments with loved ones."
The company's partnership with FareShare remains a crucial element of the tour, with Coca-Cola making a donation equivalent to 1 million meals to support communities across the UK. Peribere added: "Our continued partnership with FareShare is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country."
Proven Popularity and Regional Significance
The Coca-Cola Christmas Truck tour has demonstrated significant public appeal, with last year's events attracting 53,000 visitors across various UK cities. For the Midlands region, this visit marks a special occasion as the truck last appeared in Nottingham back in 2018, when it visited Victoria Retail Park.
The 2025 tour will include 15 towns and cities throughout the UK in the lead-up to Christmas, with additional stop-off locations to be announced in the coming weeks. The Burton-upon-Trent visit provides Midlands residents with a perfect opportunity to kickstart their festive season and create lasting holiday memories.
