With temperatures soaring this August, families across the Midlands are on the lookout for free and low-cost activities to keep children entertained during the school holidays. Fortunately, shopping centres in and around Birmingham have stepped up with a packed programme of summer events, most of which won't cost a penny.
McArthurGlen Designer Outlet: Meet Your Favourite Kids' TV Characters
At McArthurGlen Designer Outlet, children can meet popular kids' TV characters every Tuesday throughout August. This free event offers a chance for little ones to interact with beloved characters, making it a perfect mid-week treat for families looking to beat the boredom.
Merry Hill: Artisan Market, Cupcake Locker, and Netflix Booth
Over at Merry Hill in Brierley Hill, the popular artisan market makes its return this weekend, offering a delightful mooch through stalls brimming with local crafts, food, and unique finds. But that's not all—the centre has also launched a brand-new cupcake locker, where visitors can order and pick up delicious cakes for picnics. And for those seeking a bit of digital entertainment, there's a new Netflix Booth experience, completely free to discover. These additions make Merry Hill a must-visit destination for families wanting a mix of shopping, snacking, and fun.
Bullring: Reloved Brum – A Charity Shop with a Difference
Bullring, the city centre's premier shopping destination, has opened a branch of Reloved Brum, the first of its kind at the mall. This 'charity shop with a difference' offers a curated selection of preloved items, alongside an in-store cafe and a dedicated community space. All proceeds from sales go directly to support Birmingham Hospice, making it a feel-good shopping experience that also helps a worthy cause.
Touchwood Solihull: Free Beach and Kids Eat for £1
Touchwood in Solihull has brought back its popular Summer Sessions, featuring a free beach that runs daily until Monday, August 31. Parents can also take advantage of a special deal at the Slug and Lettuce, where kids can eat for just £1. It's an ideal spot for a day out that combines seaside fun with affordable dining.
New Square West Bromwich: Free Beach, Crazy Golf, and Toy Story Fun
New Square Shopping Centre in West Bromwich is hosting its own free beach, complete with crazy golf and Toy Story-themed activities, running until Sunday, August 30. This provides another excellent option for families seeking free entertainment in the region.
Becketts Farm: Sunflower Fields and Garden Parties
For a change of scenery, Becketts Farm in Wythall, south of Birmingham, is hosting daily garden parties in its stunning sunflower fields. Entry is completely free, making it a fantastic opportunity for families to enjoy the beauty of nature, take memorable photos, and soak up the summer atmosphere.
Disappointment: Birmingham Beach Closes Early
However, there is some sad news for fans of one of Birmingham's favourite free summer attractions. The much-loved Birmingham Beach, which was scheduled to operate every day until the end of August, has been forced to close early due to 'unforeseen circumstances'. Organisers announced the closure with 'great sadness' on August 2, leaving many families disappointed.
Back-to-School Savings: Decathlon's Middle Aisle Event
For those looking to save money before the new school term begins, Decathlon has launched its first-ever 'Middle Aisle' event, featuring deals such as £20 school shoes locked in for six weeks. This initiative aims to help parents budget for back-to-school essentials without breaking the bank.
These are just a few of the many free and low-cost activities available across Birmingham and the Midlands this summer. For a comprehensive guide to more free things to do around the city throughout the holidays, be sure to check out our full round-up. With so many options, families can enjoy a summer full of fun without straining their wallets.



