Comedy veteran Ruby Wax has sparked immediate controversy and divided opinion among I'm A Celebrity viewers after her dramatic jungle entrance on Sunday night.
The American-born comedian wasted no time making an impression, delivering what many fans are calling the most brutally honest comment in the show's history to fellow contestant YouTuber Angry Ginge.
Jungle Tensions Rise Immediately
Seconds after meeting at the luxury villa, Wax didn't hold back, telling Ginge to stand out of her way because he was blocking her camera angle and casting a shadow over her.
The unfiltered remark sent social media into a frenzy, with many viewers branding her the rudest celebrity ever to appear on the ITV reality series.
Viewer Backlash Erupts Online
Fans quickly took to X, formerly Twitter, to express their outrage at Wax's behaviour towards the popular YouTuber.
One furious viewer wrote: "Good god Ruby might be the rudest celeb I've ever seen on this show #ImACeleb."
Another commented: "#ImACeleb Ruby is being rude saying that he's standing in her light, I would of stood on the other side."
The defence of Angry Ginge was particularly strong, with one fan fuming: "Get rid of ruby right now don't you DARE disrespect ginge like that #ImACeleb."
Others expressed confusion about Wax's identity, with one asking: "Who tf is Ruby Wax and why is she being mean to R Ginge," while another echoed: "Can't stand Ruby Wax already. 'Move out my way your in the way of the camera'. Get a f****** grip."
Not All Viewers Are Critical
Despite the backlash, Ruby Wax found plenty of supporters who appreciated her no-nonsense approach and comedic timing.
This was particularly evident during a hilarious exchange with hosts Ant and Dec, where she mistook Ant's claim of 'steak for dinner' as 'stick'.
"It's just my accent Ruby," Ant quipped, sending the other celebrities into fits of laughter.
Fans of the comedian took to social media to praise her potential, with one writing: "OMG Ruby Wax is going to be entertaining," while another said: "Omg I'm loving Ruby already."
A third supporter added: "Ruby Wax is gonna be an @imacelebrity legend isn't she."
The split in public opinion was perfectly summarised by one observer who noted: "50% of twitter 'I love Ruby wax', 50% of twitter 'Ruby is already annoying me'."
The divided reaction sets the stage for what promises to be one of the most talked-about jungle journeys of this series.
