Olivia Attwood's latest River Island collection has officially launched, featuring 41 budget-friendly pieces with prices starting from just £14 and none exceeding £90. The third edit from the TV presenter and reality star is designed to bridge the gap between late summer and autumn, offering bold prints, deep earthy tones, and refined wardrobe essentials that look far more expensive than they are.
The collection went live online recently and has already captured the attention of fashion enthusiasts. It arrives amidst a busy period for Attwood, who is juggling the latest series of Bad Boyfriends, her cocktail brand Savano, collaborations with Tatti Lashes and Abbott Lyon, and a public relationship with Pete Wicks. Despite her hectic schedule, the edit has been widely praised for its style and affordability.
Key Pieces and Highlights
Among the standout items are a Pink Double Layer Tech Bubble Hem Jacket at £66, a Brown Hammered Faux Leather Ruched Detail Top at £34, and Blue Cigarette Skinny Jeans at £49. The collection also includes a Brown Zebra Mule Heeled Sandals at £39, a Blue 'What Now' Embroidered T-shirt at £22, Gold Slim Metal Hexagon Sunglasses at £14, and a Brown Deer Print Duster Coat at £89.
The deer print duster coat, affectionately dubbed the 'bambi coat', is arguably the standout piece. The longline belted silhouette offers a timeless quality, while the deer print adds a softer twist on classic animal prints. At £89, it is the priciest item but feels like an outerwear investment that will remain wearable for seasons to come.
Affordable Luxury and Trends
Attwood is known for her love of luxury purchases, but this edit is pleasingly wallet-friendly. The collection enables fashion lovers to emulate her signature style on a high-street budget. For instance, the zebra mules, a shoe style Attwood favors, retail at £39 compared to the £770 Christian Louboutin version she recently purchased. The gold hexagon sunglasses, at just £14, bear a striking resemblance to designs from Miu Miu while offering full UVA and UVB protection.
The collection also taps into current trends, such as bubble hems, chocolate brown hues, and the return of skinny jeans. Attwood's slogan tees, including the blue 'What Now' and butter yellow 'I'm sat' versions, reference her reality show Olivia Marries Her Match and add a personal touch to the edit.
Style Tips and Alternatives
For those concerned about the volume of bubble hems, a more fitted alternative is the Checked Funnel Neck Barn Jacket from Marks & Spencer at £60. Similarly, for those not ready to embrace skinny jeans, Next offers Light Blue Authentic High Rise City Straight Leg Jeans at £32 in four lengths and in-between sizes.
The collection's pieces are versatile, pairing well with athleisure, tailored trousers, or denim. The brown hammered faux leather top, for example, can be styled with slim blue jeans and kitten heels for an evening out, or matched with the coordinating mini skirt for a dress-like appearance.
Availability and Impact
The full collection is available online at River Island, with 41 products to browse. As a fashion writer, I've selected seven pieces that are heading straight onto my wishlist. The edit's affordability and trend-forward designs are likely to make it a hit with shoppers looking to refresh their wardrobes for the transitional season.
Attwood's third collaboration with River Island continues to solidify her status as a fashion influencer. With prices starting at just £14, the collection makes high-end style accessible to a wide audience, reinforcing the trend of celebrity collaborations on the high street.
