Claudia Winkleman's Go-To Glow Primer Gets Price Cut with VIEVE Newsletter Sign-Up
Spring has arrived, bringing warmer weather and the perfect opportunity to refresh makeup collections with luminous formulas suited to the season. Glasgow-based beauty brand VIEVE, founded by makeup artist Jamie Genevieve, is currently offering shoppers a 15% discount on their first order when they subscribe to the newsletter. This promotion makes the brand's acclaimed Skin Nova glow primer available for just £28.05, down from its regular price of £33.
Celebrity-Approved Beauty Staples
VIEVE has cultivated a loyal following among both everyday users and high-profile celebrities. Claudia Winkleman, Emma Thompson, and AJ Odudu are all reported fans of the brand's products. Specifically, Winkleman has been spotted wearing VIEVE's Eye Wands in shades Raven and Espresso during filming for The Traitors series three. The brand's carefully curated collection focuses on versatile, everyday essentials that bridge the gap between professional artistry and practical application.
Skin Nova: The Multi-Tasking Marvel
Skin Nova stands as one of VIEVE's flagship products, a hybrid formula that functions as primer, moisturiser, and radiance booster. Developed in South Korea, it contains niacinamide to brighten and even skin tone, along with Beta Glucan to soothe redness and boost hydration. The lightweight texture includes Rose Water, making it suitable for all skin types, including sensitive complexions.
Unlike many competitors that offer multiple shades, Skin Nova comes in one universal shade, eliminating the challenge of colour matching. When worn alone, it provides a soft, lit-from-within glow and evens out the complexion. As a primer beneath foundation, it creates a smooth, luminous canvas for flawless makeup application. Founder Jamie Genevieve describes using Skin Nova as her moisturiser for achieving "off duty super model" skin.
Customer Reviews and Comparisons
Skin Nova has garnered thousands of positive reviews from devoted users. One customer called it "the key to glowy makeup," adding they would use it daily for life. Another praised it as "the best product I've ever used on my skin," noting that their complexion looks and feels amazing whether worn with no makeup, light coverage, or a full face. Some users, however, found the formula slightly too greasy for their preference, while a minority preferred Charlotte Tilbury's Hollywood Flawless Filter, which retails at £40 compared to Skin Nova's discounted £28.05.
Expanding the Skin Nova Range
For those seeking enhanced benefits, VIEVE offers variations within the Skin Nova line. The Super Skin Nova provides increased moisturising properties, while the Skin Nova Complexion Balm adds blurring and evening effects with light coverage. The Complexion Balm, available in 20 shades, achieves a "your skin but better" finish and is reduced from £26 to £22.10 with the 15% discount.
Additional VIEVE Favorites
Beyond complexion products, VIEVE's Eye Wand offers quick, effortless eye looks. Available in 11 shades, these creamy eyeshadow sticks glide on smoothly and can be blended for anything from subtle to dramatic effects. The Modern Lip Definer, infused with Jojoba Seed Oil and Vitamins C and E, provides nourishing definition. With the current promotion, these lip liners drop from £21 to £17.85.
Brand Background and Opportunity
Since its 2020 launch, VIEVE has rapidly grown into one of the UK's most prominent beauty brands. Founder Jamie Genevieve brought years of counter experience and client work to create formulas that combine professional results with everyday usability. The 15% off first-order deal presents an ideal chance to explore the brand's refined, high-performance offerings at a more accessible price point.
