Percival, a British menswear brand that dresses Hollywood A-listers including Dwayne 'The Rock' Johnson, Tom Holland, and Chris Evans, has opened a pop-up store in Selfridges at Birmingham Bullring.
Exclusive Birmingham Items
The pop-up features a curated selection of the brand's latest collection, including linen suiting for summer. Shoppers can also purchase exclusive limited-edition items available only in Birmingham: a graphic T-shirt and a cap. Only 30 pieces of each have been produced, and they cannot be bought anywhere else in the world.
The shirt and cap are the first products in Percival's new concept, 'The Overdressed Ramblers Association', a tongue-in-cheek hiking club inspired by the brand's philosophy of 'the art of being slightly overdressed for every occasion'.
New Stores at Bullring
Percival's arrival follows the recent opening of a New Balance branch at the shopping centre, which sells footwear and athleisurewear. Other confirmed openings include Harli and Harpa, an Australian jewellery brand, set to open next to fellow Australian jeweller Lovisa. These new stores are part of a broader trend of men's retail options at the Bullring, which has seen an influx of women's jewellery brands, fashion for teenage girls, and make-up shops.
According to the brand, this pop-up allows Birmingham shoppers to experience Percival's products in person rather than just seeing them on celebrities. The brand is known for its smart tailored suits and casual items like T-shirts and jeans, often seen on Hollywood red carpets.
