Garnier has launched a £9 home-colour formula, the Olia Gloss 10 Min Hair Mask, which shoppers are praising for making hair colour 'look richer and more vibrant' while adding 'oomph' and restoring softness and shine. Unlike permanent dye, this tinted mask delivers refreshed colour for up to six washes, nourishing hair with a 72-hour mirror-like shine.
Product Details and Availability
The mask contains an 8% restoring complex enriched with flower oils including sunflower oil, shea butter, and camellia oleifera seed oil. It is available in four shades: Expensive Brunette, Cowboy Copper, Old Money Blonde, and Scandi Blonde. Typically retailing at £12.99, it is currently priced at £8.99 at Superdrug and Amazon. It is also stocked at Boots and Tesco.
Application and Benefits
The mask is applied like a conditioner on clean, wet hair, left for 10 minutes, then rinsed. It is free from silicones, alcohol, mineral oil, and ammonia. While the brand says it is not recommended for grey coverage, customers report it covers greys well. One five-star review noted: 'Super hydrating and my hair soooo glossy. It adds warmth to my hair. My natural brown has gone from a dull brown to a rich warm dark brown.'
Customer Experiences
A shopper who tried the Old Money Blonde shade said: 'I was actually a little scared to use this as it comes out of the tube very warm, almost orange. I did a small test just to check first! It comes out a gorgeous, dark almost honey blonde ... It's super hydrating - without weighing it down - and leaves my hair super shiny, soft and tangle free.' Another customer called it 'the perfect in-between colour refresh when your hair needs a boost but you don't want to commit to a full dye.'
However, not all feedback was positive. One shopper who gave it three stars said: 'I had high hopes for this, especially with the claims about correcting up to a year of damage, but unfortunately it didn't live up to that for me. My hair didn't feel any softer or healthier after use, and there wasn't a noticeable improvement in condition at all. The toning effect was quite subtle and not as effective as other blonde toning masks I've tried.'
Alternatives and Final Verdict
For those seeking options, Wella Professionals Care Color Fresh Semi-Permanent Colour Mask is available at Lookfantastic for £13.36 (down from £16.70) in six shades. At Boots, the Schwarzkopf Hair Gloss costs £8 and contains coconut oil. Despite mixed reviews, the Garnier Olia Gloss has garnered many five-star ratings, with one user concluding: 'Perfect for when you want your hair to look more fresh between hairdresser appointments. My brown has faded away from washes and I just wanted to blend the rest of the hair to my dark roots and it has worked.'
