The Bread Collection, a French bakery known for its artisanal breads and pastries, has officially opened its doors in Birmingham's Piccadilly Arcade, just across from Grand Central Station. The new location marks a fresh chapter for the bakery, which previously operated in the Great Western Arcade since 2012 before relocating earlier this year.
Opening Day and Location
The bakery launched on August 6, announcing the news via Instagram with a post that read: "Birmingham it's time… Piccadilly Arcade we're here. You cannot miss us we are right outside Grand Central Station." The arcade is a bustling thoroughfare connecting the city centre to the station, making it a prime spot for commuters and shoppers alike.
In their social media announcement, The Bread Collection teased their offerings: "Bakes you don't want to miss… and trust us, choosing just one is the hard part. Freshly baked, full of flavour and waiting for you at Bread Collection. Which one are you picking first?"
Quality Ingredients and Recipes
The bakery prides itself on using only the highest quality ingredients, with flour sourced locally from the Cotswolds and France. Their menu blends French and English recipes to create a wide range of traditional and speciality breads, morning goods, and patisserie. This fusion approach has earned them a loyal following since their original opening in 2012.
Community and Neighbouring Businesses
The new location places The Bread Collection among a diverse mix of independent businesses, including Faculty Coffee, Resiliency Tattoo Studio, Shepherds barbers, the Piccadilly Cobbler, the Onyx Workshop jewellery store, and Clay's interactive digital clay pigeon shooting bar. This cluster of local enterprises is set to benefit from increased footfall in the arcade.
Customer Reactions
Early customer response has been enthusiastic. One Instagram commenter wrote, "They all look delicious!!!" while another added, "All of them!" - a testament to the bakery's tempting display of breads and pastries.
Relocation from Great Western Arcade
The move was necessitated by construction work that began transforming the space above the bakery's former home in the Great Western Arcade. The brand left the building at the start of the year, and after a brief hiatus, they have now found a new home in Piccadilly Arcade.
The Bread Collection's opening adds to Birmingham's vibrant food scene, offering both locals and visitors a taste of French baking expertise right in the heart of the city. Whether you're after a classic baguette, a flaky croissant, or a specialty sourdough, the bakery promises a delightful experience.
